Action-packed sports and Internet video make the perfect couple
From the high school level to the professional level, the combination of action and drama inherent in athletic contests defines their widespread appeal. Being at a game or event is ideal, but for many reasons that isn’t always possible. That’s why live Internet broadcasts and on-demand playback are great ways to extend the audience for—and the revenue potential from—sporting events. Whether it means simply giving out-of-state grandparents the ability to see the big game or using sophisticated subscription or pay-per-view business models that maximize revenue, sports and video go together like hot dogs and mustard at a baseball game.
Sports and video are a winning combination of extends far beyond game day. Other sports-related uses of video include scouting, recruiting and pubic relations. And, organizations in the sports world can take advantage of video all of the ways organizations in other industries do, including providing corporate updates to people in offices and on the road, building business skills via training sessions, and more.
Multicast’s sports clients range from agents to organizations that match student-athletes with scholarship opportunities to well-know brands such as the National Hot Rod Association, the International Triathlon Union and the Ultimate Fighting Championships.
Multicast delivers value to sports organizations by making it for them to easy to:
- Reach more people with live Internet broadcasts of games, public relations events, fan appreciation events and more
- Extend the reach and useful life of those live broadcasts and serve geographically dispersed communities of fans by making videos and audios available on-demand via your web site, the sites of people who you’ve awarded distribution rights to and/or at popular destination sites such as Facebook, YouTube, iTunes and others
- Take advantage of inclusion/exclusion capabilities by geographic location or IP address that enable you to restrict who sees each video to control delivery costs or implement business models
- Create, easily manage and leverage libraries of videos, audios and presentations—with sub-accounts by department or group—without the upfront cost or ongoing overhead of a full-fledged content management system
- Make scouting, practice session and game day videos more valuable by using “tags” you create and control to analyze situations and tendencies or to highlight outstanding plays. Create a playlist of all the relevant examples across a series of videos instantly by simply doing a search with keywords—eliminating the time, cost and frustration of jotting dot time codes; copying, cutting and splicing videos; or to using slider controls to find the information you need
- Use that same tagging technology to improve collaboration and communication between scouts and coaches
- Build fan communities by making it easy for amateur and third party videos to be made available to others interested in the same topic—and quickly and easily screen the content before it is made widely available
- Develop, equip and communicate best practices to field staff by providing high-quality standardized video-based education and training
- Keep staff, fans and other stakeholders informed with easy-to-create, easy-to-publish video and audio updates about recent events and future plans
- Respond quickly to events by quickly creating content that informs your staff and fan base and that they can easily pass along to their personal networks
- Manage to your budget and understand your viewership via a reporting dashboard
- And more
To find out more about how Multicast can support your organization visit our HR & Training, Public Relations & Investor Relations, Events & Conferences, Marketing & Sales and Corporate Communications pages.
To learn more about the value Multicast provides to sports organizations, call us at +1 (877) 664-6137.
