Effectively and efficiently communicate with your market, clients and investors
Our busy, noisy, tech-savvy is full of big challenges for public relations professionals. As always, successful public relations require defining target audiences, understanding what matters to them and developing a compelling message for them. And, now more than ever, it requires developing and executing a multi-channel message distribution strategy that includes many media types.
That means leveraging the cost-effective reach of the Internet and the compelling story-telling capability of video to reach busy people when, where and how they want to be reached. From live event broadcasts to on-demand audio, video and rich media publishing to creating long-lived brand-building media assets, Multicast can deliver a superior viewer experience and help you achieve your goals by enabling more effective, more efficient communications with all the audiences you target.
Multicast’s public and investor relations clients range from small businesses to agencies to some of the world’s largest companies. They choose Multicast to deliver a branded, high-quality result and because it is the only online video provider who offers a complete, integrated hosted solution suite that combines fully managed live Internet broadcasting, on-demand playback and more.
Multicast delivers value to public and investor relations organizations by making it easy for them to:
- Provide a high-quality experience for targeted audiences by publishing live video, audio or rich media content over the Internet using player templates and custom players that support your business models and build your brand
- Extend the reach of events including announcements, speeches and shareholder meetings by making videos and audios available live and on-demand via your web site
- Realize a greater return by establishing, managing and leveraging a library of media assets, including making them available on-demand via your web site and at popular destination sites such as Facebook, YouTube and others to extend your reach, serve your community and increase your revenue
- Respond quickly to events with video news releases and other compelling content that informs your community and that they can easily pass along to their personal networks
- Turn videos and audios into valuable, long-lived reference materials via innovative technology that makes the content within them visible to search engines, gives people the ability to view the list of topics covered in them and enables people to simply click on a link from inside the payer or directly from search results to go right to the topics that interest them most
- Create searchable video or audio archives of earnings call and shareholder meetings to provide potential investors with easy access to historical information
- Explain policies and decisions in compelling videos that include links to reference documents or web pages with additional detail
- Build stronger communities by enabling targeted communication strategies that touch different types of community members with content that is interesting and relevant to them
- Give everyone in your community a voice by making it easy for them to upload and share videos, audios or images—and quickly and easily review the content before it becomes widely available
- Extend the life of your media assets by using a streamlined workflow that gives you the ability to easily protect your IP and overcome technical hurdles such as file format conversions to quickly re-use as B rolls, training and reference material, in promotions and much, much more
- Deliver your events and other high-traffic content successfully without the capital costs of hardware that is only needed to meet peaks in demand
- Improve your understanding of your audiences by adopting time-saving market research methods that enable you to see, hear and analyze responses by topic across a series of respondents without the typical delays caused by traditional approaches that require extensive editing and re-compilation of videos before they are useful to decision-makers
- If you are using satellite distribution today, extend your reach by overcoming restrictive legal ordinances to reach more places and people, or replace it with a high-quality, more reliable, much less expensive distribution method
- Take advantage of inclusion/exclusion capabilities by geographic location or IP address that enable you to restrict who sees each video, simultaneously protecting your content and controlling delivery costs
- Manage to your budget and understand your viewership via a reporting dashboard and the ability to create sub-accounts by department or group
- And more
To find out more about how Multicast can support your organization visit our Marketing & Sales, Events & Conferences, and Corporate Communications pages.
To learn more about the value Multicast provides to public and investor relations organizations, call us at +1 (877) 664-6137.
