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In today’s noisy world it isn’t easy to be an advocate for a group or point of view. The people you most want to reach are often the most busy people and they, like everyone else, are constantly bombarded with competing messages. Just reaching your own members or constituents can be a challenge—much less inspiring and mobilizing them.  As a result, nonprofit and association communication strategies must achieve many goals, including getting information out quickly, disseminating it broadly and breaking through the noise, all despite working with limited capital and expense budgets.

Increasingly, success requires leveraging the reach of the Internet and compelling story-telling capability of video-based communications to reach key decision-makers, serve far-flung communities and maintain sufficient funding levels. From live broadcasts of updates, speeches and conferences to on-demand reference and training materials to community-building via user generated content initiatives, Multicast can help nonprofits and associations achieve goals and create sustainable business models by communicating more effectively and efficiently.

Multicast’s affordable, integrated hosted solutions for preparing, managing and publishing videos, audios and rich media presentations make it easy for nonprofits and associations to easily communicate with all types of stakeholders and the general public via the Internet. And, with Multicast you can take advantage of latest and greatest technology without an upfront investment in capital equipment or a need to purchase hardware to meet the demands of peak periods.

Multicast delivers value to nonprofits and associations by making it for them to easy to:

• Reach more people via fully managed live Internet broadcasts of updates, speeches, meetings and special events  
• Extend the reach and useful life of those broadcasts by making videos and audios available on-demand via your web site and at popular destination sites such as Facebook, YouTube, iTunes and others
• Overcome member’s and volunteer’s travel constraints and create new revenue sources by broadcasting conferences and other events live over the Internet and on-demand
• Explain positions and tell stories in videos and include links to reference documents or web pages with additional detail
• Respond quickly to events with compelling content by quickly creating videos that inform your community and that they can easily pass along to their personal networks
• Give everyone a voice by making it easy for them to upload and share their videos—and quickly and easily review the content before it becomes widely available
• Recruit new members and volunteers more effectively by making videos produced by your organization and by others widely available, then equip them by providing high-quality, on-demand education and training
• Keep members, volunteers, donors and other stakeholders informed with easy-to-create, easy-to-publish video and audio updates about recent events and future plans
• Build stronger communities by enabling targeted communication strategies that touch different types of community members with content that is interesting and relevant to them  
• Create and easily manage libraries of videos, audios and presentations—with sub-accounts by department or group—without the upfront cost or ongoing overhead of a full-fledged content management system
• Turn videos and audios into valuable, long-lived reference materials via innovative technology that makes the content within them visible to search engines,  gives people the ability to view the list of topics covered in them and enables them to simply click on a link to go right to the topics that interest them most
• Manage to your budget and understand your viewership via a reporting dashboard and the ability to create sub-accounts by department or group
• And more

To find out more about how Multicast can support your organization visit our HR & Training, Public Relations & Investor Relations, Events & Conferences and Marketing & Sales pages.

To learn more about the value Multicast provides to government organizations, call us at +1 (877) 664-6137.