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Multicast is the leading online video platform provider for organizations who communicate via live and on-demand video, audio and rich media presentations. Our proven, hosted solutions make it easy for organizations of all types and sizes to break through the noise, communicate more effectively and get better results.

Here are just a few of many statistics quantifying the results video achieves:

• Adding video to email marketing boosts customers’ interaction by as much as 200-300% (Ogilvy Consulting)
• Videos are 53 times more likely than text pages to appear on the first page of search results (Forrester Research)
• Brands using online video have seen lifts of anywhere from 20-40% in terms of incremental buying with online video and rich media over other ad forms (Comscore)

Whether you are a multinational market leader, a nonprofit, a university, a government entity or a small business, Multicast’s solutions can deliver value to your targeted audience. Some real-life examples of the value Multicast delivers are:

• The world’s largest airline keeps its staff informed by delivering live corporate updates to all employees, whether they are in the office, on the tarmac, or in the air when the message is sent
• A small, innovative marketing strategy and design agency builds loyalty with its client, a global software leader, by delivering live events that train and inform the client’s worldwide staff
• One of the world’s leading retailers increases sales volume and average order size by embedding promotional videos on its web pages
• A media and publishing leader builds its brand and creates community loyalty by making it easy for enthusiasts worldwide to share the images and videos on topics of interest
• A leading destination web site saturates its pages with live and on-demand videos and makes it easy for consumers to get more information and take other actions by simply clicking on images
• A small, focused consultancy displays its expertise and serves the information needs of its far-flung client base, increasing its revenue by streaming key speeches from its annual conference over the Internet, adding value to the videos by quickly creating links to key content, and making them available on-demand
• A multi-line manufacturer increases the productivity of its global distribution network by making training and demonstration videos available on-demand
• Hundreds of houses of worship reach more people and build stronger communities via a combination of regularly scheduled live events and on-demand availability, including via connections to popular consumer sites such as YouTube and iTunes
• A well-known public figure delivered a live, interactive broadcast event to more than 1.4 million people in over 6,000 locations

To find out how Multicast can deliver value to you based on your type of organization or your functional role, select the relevant items from the menu on the left.

Click here to see Multicast solutions in action and to hear about the value Multicast clients receive.

To learn more about the four categories of value Multicast delivers—added reach, improved engagement and retention, better results and reduced costs—visit our Frequently Asked Questions page.

For marketing and sales leaders, it’s all about results. You need both sizzle and steak to connect with prospects and clients and to successfully execute multiple business models across multiple markets. Speed matters. Engaging your targeted audience matters. Winning more business matters. And so does cost.

In today’s busy, noisy world traditional marketing methods and sales tools such as printed materials, static web sites and standard e-mails are no longer as effective at gaining and holding attention as they once were—much less winning hearts and minds. Now, to reach people and move them to action, a message must not only be impactful, it must be available to people when, where and how they want it. That means rethinking the way you prepare, manage and publish content to achieve greater visibility and better results. More specifically, it means using the reach of the Internet and the compelling story-telling capability of video reach busy consumers and win over decision-makers with a creative mix of brand awareness, effective promotions, loyalty building, leveraging media assets, measuring results, and more.

Communicating effectively using live and on-demand video, audio and rich media presentations requires overcoming many technical hurdles, from capturing content to preparing it to publishing it to providing an outstanding, brand-enhancing consumer experience to tracking the results, all while supporting a variety of business models and keeping costs under control. Few organizations, large or small, have the specialized expertise and readily available resources to execute the live and on-demand communications they need to achieve their goals. That’s where Multicast comes in.

Today over 2,000 organizations, from small business to multinational giants like Delta, GE, Infor Lexis-Nexis, SAP and Toys ‘R’ Us rely on Multicast’s hosted online solutions so they can concentrate on the strategy and tactics of effective marketing and selling. With Multicast, live and on-demand availability of video, audio and rich media presentations that quickly deliver fresher, more relevant content in a superior viewer experience have never been faster, easier, or less expensive to develop, manage and publish. Multicast is the only online video provider who offers a complete, integrated hosted solution suite that combines fully managed live Internet broadcasting, on-demand playback and more. From product demonstrations embedded in web pages to contests featuring user generated content to compelling success stories to live broadcasts of events such as user conferences events to connecting parts of far-flung organizations to managing an easily searched library of media long assets, Multicast’s innovative technology and expert 24x365 support staff help marketing and sales organizations meet and exceed their objectives.

Multicast delivers value to sales and marketing organizations by making it easy for them to:

• Support multi-channel campaigns and increase consumer response rates by publishing broadcast quality live and on-demand video, audio or rich media content over the Internet using player templates and custom players that build brands
• Announce new products and keep customers. employees, partners and others up-to-date while building a sense of community—all without the high travel costs associated with meetings—by easily creating and publishing live and on-demand video, audio and rich media updates from organizational leaders that reach people anywhere the Internet is available
• Target new audiences, cross-sell and up-sell by enabling targeted promotional strategies that touch different types of customers with video and audio content that is interesting and relevant to them  
• Increase the odds of breakout success with a viral video by making it easy for consumers to  upload and share videos—and easy for you to quickly review the content before it becomes widely available
• Respond quickly to events with compelling content by quickly creating videos and audios and control whether or not they can be passed along to public sites like Facebook and YouTube
• Drive more traffic to web sites via innovative technology that makes the content within videos and audios visible to search engines so they are found by more search entries and ranked higher in the results, and so people can to go directly from the search results to the topics within the asset that interests them
• Gain a better understanding of your targeted audience by adopting time-saving market research methods that enable you to see, hear and analyze responses by topic across a series of respondents without the typical delays caused by traditional approaches that require extensive editing and re-compilation of videos before they are useful to decision-makers  
• Improve productivity in your organization by delivering live and on-demand education and training that includes video, audio and rich media presentations  to people in your office, at other sites and even at home
• Turn videos, audios and rich media presentations into valuable, long-lived reference materials that teach best practices and increase productivity via innovative technology that makes the content within them visible to search engines, gives people the ability to view the list of topics covered in them and enables people to simply click on a link to go right to the topics that interest them most
• Reach—and potentially realize revenue from—people who have attended your conference or event in the past but can’t this time, executives and others who are too busy to travel a long distance or attend a lengthy conference now and attendees who missed a session because they were busy in another session or for other reasons
• Explain complex products, policies and decisions via compelling videos that include links to reference documents or web pages with additional detail
• Realize a greater return and preserve your brand by establishing, managing and leveraging a library of on-demand media assets using a streamlined workflow that gives you the ability to easily update multiple endpoints, protect IP, overcome technical hurdles such as file format conversions, update affiliates and much, much more
• Take advantage of inclusion/exclusion capabilities by geographic location or IP address that enable you to restrict who sees each video, simultaneously protecting your content and controlling delivery costs
• Deliver events and other high-traffic content successfully without the capital costs of hardware that is only needed to meet peaks in demand  
• Manage to budgets, understand your viewership and gather the information needed for billing via a reporting dashboard with sub-accounts by group or department
• And more

To find out more about how Multicast can support your organization visit our Events & Conferences, Corporate Communications, PR & IR, and Training & HR pages.

To learn more about the value Multicast provides to sales and marketing organizations, call us at +1 (877) 664-6137.

The Corporate Communications function plays a different role in different organizations. It may include all external communications, all internal communications or subsets and combinations from a list that others call by other names, including public relations, investor relations, customer communications, employee relations or even marketing. Whatever your charter, successful corporate communications today requires breaking through the noise, gaining the attention of a targeted audience and delivering messages with ongoing value. It’s not easy to do, but according to Watson Wyatt Worldwide it’s well worth it. They report that companies who significantly improve their communications have lower employee turnover rates and increase market value by roughly 30%.

To achieve results like that, you must successfully execute a multi-channel communication strategy.  That means leveraging the cost-effective reach of the Internet and the compelling story-telling capability of video to reach busy people when, where and how they want to be reached.  From live event broadcasts to on-demand audio, video and rich media publishing to creating long-lived brand-building media assets, Multicast can deliver a superior viewer experience and help you achieve your goals by enabling more effective, more efficient communications with all the audiences you target.

Multicast’s corporate communications clients range from small businesses to agencies to some of the world’s largest companies. They choose Multicast to deliver a branded, high-quality result and because it is the only online video provider who offers a complete, integrated hosted solution suite that combines fully managed live Internet broadcasting, on-demand playback and more.
Multicast delivers value to corporate communications organizations by making it easy for them to:

• Keep employees, partners and others up-to-date by easily creating and publishing video, audio and rich media updates from organizational leaders that reach people anywhere the Internet is available
• Provide a high-quality experience for targeted audiences by publishing live video, audio or rich media content over the Internet using player templates and custom players that support your business models and build your brand
• Realize a greater return by establishing, managing and leveraging a library of media assets, including making them available on-demand via your web site to extend your reach, serve your community and increase your revenue
• Improve productivity in your organization by delivering live and on-demand education and training that includes video, audio and rich media presentations  to people in your office, at other sites and even at home
• Turn videos, audios and rich media presentations into valuable, long-lived reference materials that teach best practices and increase productivity via innovative technology that makes the content within them visible to search engines, gives people the ability to view the list of topics covered in them and enables people to simply click on a link to go right to the topics that interest them most
• Respond quickly to events with compelling content by quickly creating videos and audios that inform your community and control whether or not they will be able to pass them along
• Explain policies and decisions in compelling videos that include links to reference documents or web pages with additional detail
• Build stronger communities by enabling targeted communication strategies that touch different types of community members with content that is interesting and relevant to them  
• Give everyone in your community a voice by making it easy for them to upload and share videos, audios or images—and quickly and easily review the content before it becomes widely available
• Extend the life of your media assets by using a streamlined workflow that gives you the ability to easily protect your IP and overcome technical hurdles such as file format conversions to re-use them as training and reference material, in promotions and much, much more
• Deliver your events and other high-traffic content successfully without the capital costs of hardware that is only needed to meet peaks in demand  
• If you are using satellite distribution today, extend your reach by overcoming restrictive legal ordinances to reach more places and people, or replace it with a high-quality, more reliable, much less expensive distribution method
• Take advantage of inclusion/exclusion capabilities by geographic location or IP address that enable you to restrict who sees each video, simultaneously protecting your content and controlling delivery costs
• Manage to your budget and understand your viewership via a reporting dashboard and the ability to create sub-accounts by department or group
• And more

To find out more about how Multicast can support your organization visit our Marketing & Sales, Events & Conferences, and  Public Relations & Investor Relations pages.

To learn more about the value Multicast provides to corporate communications organizations, call us at +1 (877) 664-6137.

Live events, conferences and meetings take many forms, from internal kickoffs to committee and commission meetings to user conferences to industry summits. Despite those differences, there are key common goals, including the needs to reach many people effectively and efficiently, to overcome economic constraints on your organization and your targeted audience, and to achieve success measure in terms of qualitative objectives and, often, near-term and downstream revenue.

Taking a traditional approach means planning and preparing for the big day with a focus on attendees. But, especially in times of tight travel budgets, even the most successful day will only reach some of the people you want to inform, educate, promote to or inspire. As a result, the return on your efforts will be less—perhaps substantially less—than it would be with an approach that leverages the power of the Internet to easily and affordably reach people where they are and when they are ready via a combination of a live broadcast and on-demand playback.

Multicast’s event and conferencing clients range from venue-based organizations to leading exhibition services firms to associations and consultancies that are thought leaders for an industry to some of the world’s largest companies. Working with Multicast, those organizations and others will put on 50,000 live events this year.  Global leaders including GE and SAP rely on Multicast to deliver a branded, high-quality result and because it is the only online video provider who offers the complete rich media solution for events and conferences, a combination of fully managed live Internet broadcasting, on-demand playback and solutions that help you improve event promotion and sponsorship, viewer engagement, search engine rankings for assets and more.

Multicast delivers value to organizations who are holding and managing events, conferences and meetings by making it for them to easy to:

• Improve event attendance by using video in promotional efforts
• Increase revenue from exhibitors by including the ability to reach their targeted audience with videos in sponsorship packages
• Reach—and potentially realize revenue from—people who have attended your conference or event in the past but can’t this time, executives and others who are too busy to travel a long distance or attend a lengthy conference now and attendees who missed a session because they were busy in another session or for other reasons
• Provide a high-quality experience for targeted audiences by publishing live video, audio or rich media content over the Internet using player templates and custom players that support your business models and build your brand
• Realize a greater return on your efforts by establishing, managing and leveraging a library of media assets, including making them available on-demand via your web site to extend your reach, serve your community and increase your revenue
• Drive more traffic to your web site via innovative technology that makes the content within videos and audios visible to search engines so they are found by more search entries and ranked higher in the results and so people can to go directly from the search results to the topics within the asset that interests them
• Extend the life of your media assets by using a streamlined workflow that gives you the ability to easily protect your IP and overcome technical hurdles such as file format conversions to re-use them as training and reference material, in promotions and much, much more
• Give everyone in your community a voice by making it easy for them to upload and share videos, audios or images with their comments on hot topics or the event itself—and quickly and easily review the content before it becomes widely available
• Deliver your events and other high-traffic content successfully without the capital costs of hardware that is only needed to meet peaks in demand  
• If you are using satellite distribution today, extend your reach by overcoming restrictive legal ordinances to reach more places and people, or replace it with a high-quality, more reliable, much less expensive distribution method
• Take advantage of inclusion/exclusion capabilities by geographic location or IP address that enable you to restrict who sees each video, simultaneously protecting your content and controlling delivery costs
• Manage to your budget and understand your viewership, including referrals, via a reporting dashboard and the ability to create sub-accounts by department or group
• Improve your firm’s event preparation and ongoing internal communications via video- and audio-based updates, training on best practices, etc.  
• And more

To find out more about how Multicast can support your organization visit our Marketing & Sales, Public Relations & Investor Relations, HR & Training, and  Corporate Communications pages.

To learn more about the value Multicast provides to organizations who host and manage events, conferences and meetings call us at +1 (877) 664-6137.

For your clients, achieving success today often means executing multiple business models across multiple markets. Organizations struggle to connect with people; in today’s noisy world traditional methods such as printed materials, static web sites and standard e-mails are no longer as effective at gaining and holding attention as they once were. Now, to reach people, a message must not only be impactful, it must be available to people when, where and how they want it.

Using the reach of the Internet and the compelling story-telling capability of video can reach busy consumers and win over decision-makers with a creative mix of brand awareness, effective promotions, loyalty building, leveraging media assets, measuring results, and more. Few organizations, large or small, have the specialized expertise and readily available resources to execute the live and on-demand communications they need to achieve their goals. And that creates opportunity for you.

Enabling clients to communicate effectively using live and on-demand video, audio and rich media presentations requires overcoming many technical hurdles, from capture to preparation to publishing to providing an outstanding, brand-enhancing consumer experience, to tracking the results, all while supporting a variety of business models and keeping costs under control. That’s where Multicast comes in.

Today well over one hundred agencies rely on Multicast’s hosted online solutions so they can concentrate on the strategy and tactics of effective communication. With Multicast, live and on-demand availability of video, audio and rich media presentations that deliver a superior viewer experience have never been faster, easier, or less expensive to develop, manage and publish. Multicast is the only online video provider who offers a complete, integrated hosted solution suite that combines fully managed live Internet broadcasting, on-demand playback and more. That’s why Multicast’s client list includes large and small design, marketing, interactive, digital media, web, PR and human resources agencies and consultancies. From live Internet broadcasts of events to on-demand playback to support of multi-channel monetization strategies to managing an easily searched library of media long assets to reports that make it easy to monitor viewership and the factors that affect billing by client, Multicast’s innovative technology and expert 24x365 support staff help agencies and consultancies achieve their clients' goals—and their own.

Multicast delivers value to agencies and consultancies by making it easy for them to help clients:

• Support multi-channel campaigns and increase consumer response rates by publishing broadcast quality live and on-demand video, audio or rich media content over the Internet using player templates and custom players that build brands
• Announce new products and keep customers. employees, partners and others up-to-date while building a sense of community—all without the high travel costs associated with meetings—by easily creating and publishing live and on-demand video, audio and rich media updates from organizational leaders that reach people anywhere the Internet is available
• Increase the odds of breakout success with a viral video by making it easy for consumers to  upload and share videos—and easy for you or your client to quickly and easily review the content before it becomes widely available
• Respond quickly to events with compelling content by quickly creating videos and audios and control whether or not they can be passed along to public sites like Facebook and YouTube
• Target new audiences, cross-sell and up-sell by enabling targeted promotional strategies that touch different types of customers with video and audio content that is interesting and relevant to them  
• Drive more traffic to web sites via innovative technology that makes the content within videos and audios visible to search engines so they are found by more search entries and ranked higher in the results, and so people can to go directly from the search results to the topics within the asset that interests them
• Improve your understanding of your market by adopting time-saving market research methods that enable you to see, hear and analyze responses by topic, demographic group or other variable across a series of respondents without the typical delays caused by traditional approaches that require extensive editing and re-compilation of videos before they are useful to decision-makers  
• Explain complex products, policies and decisions via compelling videos that include links to reference documents or web pages with additional detail
• Realize a greater return by establishing, managing and leveraging a library of on-demand media assets including recruiting videos, success stories and video news releases using a streamlined workflow that gives you the ability to easily protect IP, overcome technical hurdles such as file format conversions, update affiliates and much, much more
• Take advantage of inclusion/exclusion capabilities by geographic location or IP address that enable you to restrict who sees each video, simultaneously protecting your content and controlling delivery costs
• Deliver events and other high-traffic content successfully without the capital costs of hardware that is only needed to meet peaks in demand  
• Manage to budgets, understand your viewership and gather the information needed for billing via a reporting dashboard with sub-accounts by client
• And more

To find out more about how Multicast can support your organization visit our Marketing & Sales, Events & Conferences, Corporate Communications, PR & IR, and HR & Training pages.

To learn more about the value Multicast provides to agencies and consultancies, call us at +1 (877) 664-6137.

Few industries are as broad or affect as many people as Media & Publishing. And, few are as competitive. Whether your organization is a local radio station or newspaper or a well-known global brand, succeeding today requires breaking through the noise, gaining the attention of a targeted audience, earning their loyalty and delivering ongoing value. To do that, you must successfully execute a multi-channel communication strategy with many goals, starting with building your brand with consumers and advertisers and resulting in ongoing profitability.

Achieving success today means successfully executing multiple business models across multiple media types. That requires a tricky combination of brand building, effective promotions, increasing loyalty, leveraging media assets and more. Increasingly, success requires using the Internet and the compelling story-telling capability of video-based communications to reach busy consumers and win over decision-makers where, when and how they want to be reached.  From live event broadcasts to on-demand audio and video publishing to support of multi-channel monetization strategies, Multicast can help large and small media and publishing companies achieve their goals and create sustainable business models by enabling more effective, more efficient communications with consumers, partners and staff.

Multicast’s media and publishing clients range from local radio and television stations to newspaper to specialty and general-interest publishers to destination websites, networks and media brands that are household names. They include HBO, National Geographic, the Artists & Fans Network, the Auction Network, The Economist, Source Media, CFO.com, Autotrader.com, Getmarried.com and The Knot.com.

Multicast delivers value to media and publishing companies by making it for them to easy to:

• Provide a high-quality experience for targeted audiences by publishing live video, audio or rich media content over the Internet using player templates and custom players that support your business models and build your brand
• Extend the reach and useful life of media assets and promotions by making videos and audios available on-demand via your web site and at popular destination sites such as Facebook, YouTube, iTunes and others
• Increase response rates and sales while building loyalty by enabling targeted promotional strategies that touch different types of community members with content that is interesting and relevant to them  
• Drive more traffic to your web site via innovative technology that makes the content within videos and audios visible to search engines so they are found by more search entries and ranked higher in the results, and so people can to go directly from the search results to the topics within the asset that interests them
• Respond quickly to events with compelling content by quickly creating videos that inform your community and that they can easily pass along to their personal networks
• Give everyone in your community a voice by making it easy for them to upload and share their videos or images—and quickly and easily review the content before it becomes widely available
• Improve your understanding of your audience by adopting time-saving market research methods that enable you to see, hear and analyze responses by topic across a series of respondents without the typical delays caused by traditional approaches that require extensive editing and re-compilation of videos before they are useful to decision-makers  
• Establish, manage and leverage content libraries to reach more people and open new revenue sources by using a streamlined workflow that gives you the ability to easily protect your IP, overcome technical hurdles such as file format conversions, update affiliates and much, much more
• Deliver events and other high-traffic content successfully without the capital costs of hardware that is only needed to meet peaks in demand  
• Create your own 24x365 Internet channel that combines live and on-demand content and serves a worldwide audience
• If you are using satellite distribution today, extend your reach by overcoming restrictive legal ordinances to reach more places and people, or replace it with a high-quality, more reliable, much less expensive distribution method
• Manage to your budget and understand your viewership, including referrals, via a reporting dashboard and the ability to create sub-accounts by department or group
• Improve your organization’s internal communications via video- and audio-based updates, training, etc.
• And more

To find out more about how Multicast can support your organization visit our Marketing & Sales, Events & Conferences, Public Relations & Investor Relations, HR & Training, and  Corporate Communications pages.

To learn more about the value Multicast provides to media and publishing organizations, call us at +1 (877) 664-6137.

Organizations serving faith-based communities face many communication challenges. The list often starts with reaching new people, serving a community, building leaders and keeping donors informed. It can also include acting as an advocate for positions on social issues, responding to the media and increasing revenue via online commerce. And, the challenges are compounded by limited budgets and small staffs.

To help meet those challenges and others, many faith-based organizations were early adopters of video- and audio-based communications. Multicast has served the needs of faith-based organizations for almost ten years. We have a focused, dedicated team of experts who work exclusively with faith-based clients and have earned a reputation as a thought leader in the use of video, the Internet and all types of social media to meet the needs of faith-based clients from many traditions and denominations.

Today, well over 500 hundred faith-based organizations rely on Multicast for live events and on-demand video and audio publishing. Multicast’s faith-based client list, which reads like a “Who’s Who” of churches, ministries and other faith-based organizations, includes Rick Warren/Saddleback Church, Joel Osteen/Lakewood Church, Willow Creek Association, Joyce Meyer, Dr. Charles Stanley/In Touch Ministries, Andy Stanley/North Point Community Church, T.D. Jakes, the Southern Baptist Convention and the General Council of the Assemblies of God.

Multicast delivers value to faith-based organizations by making it for them to easy to:

• Reach more people via fully managed live Internet broadcasts of scheduled services and special events
• Extend the reach and useful life of live events by making videos and audios available on-demand via the organization’s web site and at popular destination sites such as Facebook, YouTube, iTunes and others
• Build stronger communities by enabling targeted communication strategies that touch different types of community members with content that is interesting and relevant to them  
• Use email to deliver video-based follow-up to first time attendees that is more personal, more compelling and more cost-effective than traditional welcome packets
• Develop and equip leaders by providing high-quality standardized video-based education and training
• Improve relationships with sponsors and donors by using video and audio to keep them informed of recent events and future plans
• Create video- and audio-based series that can be made available free-of-charge or via a variety of fund-raising models
• Respond quickly to events by quickly creating content that informs your community and that they can easily pass along to their personal networks
• And more

To learn more about the value Multicast provides to faith-based organizations, call us at +1 (877) 664-6137.

Franchisors face a unique set of challenges. They include recruiting qualified franchisees, getting them up running, enabling successful operations, generating demand, rolling out new products and building brand value. To succeed you have overcome obstacles that may include far-flung operations; finding, training and motivating part-time workforces; and competing with entrenched local firms as well as new entrants.

Successful communications are the key. Watson Wyatt Worldwide reports that companies who significantly improve their communications increase market value by roughly 30%.  The good news is that live and on-demand updates and training using video, audio and rich media presentations have never been faster, easier, or less expensive to develop, manage and publish. By embracing the cost-effective reach of the Internet and the compelling story-telling capability of video and other media to reach busy people with compelling content when, where and how they want to be reached, you can increase your revenues by successfully executing an effective, multi-channel communications strategy.

From easy, affordable fully managed live event broadcasts to secure, project-based on-demand audio, video and rich media publishing to creating long-lived reference assets, Multicast delivers a superior viewer experience to consumers and staff that helps you build your brand and achieve your goals. Multicast is the only online video provider who offers a complete, integrated hosted solution suite that combines fully managed live Internet broadcasting, on-demand playback and more. With Multicast, you’ll use the Internet to deliver compelling, broadcast quality updates and other communications that keep franchisees on the same page and spread best practices—and you’ll be able to increase revenue by reaching more consumers with a stronger, more focused message.

Multicast delivers value to franchisors by making it easy for them to:

• Recruit franchisees and help them recruit employees with videos that showcase your organization’s culture, accomplishments, leaders, clients and team members
• Improve productivity by delivering live and on-demand education and training that spreads best practices and accelerates time to competency to people in offices, in retail stores and even at home
• Support multi-channel campaigns and increase consumer response rates by publishing broadcast quality live and on-demand video, audio or rich media content over the Internet using player templates and custom players that build your brand
• Increase the odds of breakout success with a viral video by making it easy for consumers to  upload and share videos—and quickly and easily review the content before it becomes widely available
• Build brand loyalty by enabling targeted promotional strategies that touch different types of customers with video and audio content that is interesting and relevant to them  
• Drive more traffic to your web site via innovative technology that makes the content within videos and audios visible to search engines so they are found by more search entries and ranked higher in the results, and so people can to go directly from the search results to the topics within the asset that interests them
• Use that same solution to improve productivity by turning videos, audios and rich media presentations into valuable, long-lived reference materials that teach best practices by  giving people the ability to see the list of topics covered in them and to simply click on a link to go right to the ones they need
• Keep franchisees, their staff and others up-to-date by easily creating and publishing video, audio and rich media updates from organizational leaders that reach people anywhere the Internet is available
• Explain policies and decisions in compelling videos that include links to reference documents or web pages with additional detail
• Respond quickly to events with compelling content by quickly creating videos and audios that inform your organization and control whether or not they will be able to pass them along to public sites like Facebook and YouTube
• Realize a greater return by establishing, managing and leveraging a library of corporate on-demand media assets including recruiting videos, success stories and video news releases using a streamlined workflow that gives you the ability to easily protect your IP, overcome technical hurdles such as file format conversions, update affiliates and much, much more
• Take advantage of inclusion/exclusion capabilities by geographic location or IP address that enable you to restrict who sees each video, simultaneously protecting your content and controlling delivery costs
• Deliver events and other high-traffic content successfully without the capital costs of hardware that is only needed to meet peaks in demand  
• Manage to your budget and understand your viewership via a reporting dashboard and the ability to create sub-accounts by department or group
• And more

To find out more about how Multicast can support your organization visit our Marketing & Sales, Events & Conferences, Corporate Communications and HR & Training pages.

To learn more about the value Multicast provides to franchisors, call us at +1 (877) 664-6137.

Whether you call your business multi-level marketing, network marketing, direct sales, or some other name, you face many challenges. They include recruiting qualified associates, getting them up and running, retaining them during the crucial first months, enabling successful operations, generating demand, rolling out new products and building brand value. To succeed you have overcome obstacles that may include operating far-flung networks; finding, training and motivating part-time workforces; and competing with well-known brand names.

Successful communications are the key. The good news is that live and on-demand updates and training using video, audio and rich media presentations have never been faster, easier, or less expensive to develop, manage and publish. By embracing the cost-effective reach of the Internet and the compelling story-telling capability of video and other media to reach associates and prospects with compelling content when, where and how they want to be reached, you can increase your revenue by executing an effective, multi-channel communications strategy.

From easy, affordable fully managed live event broadcasts to secure, project-based on-demand audio, video and rich media publishing to creating long-lived reference assets, Multicast delivers a superior viewer experience to consumers and staff that helps you to motivate your team, promote your products and achieve your goals. Multicast is the only online video provider who offers a complete, integrated hosted solution suite that combines fully managed live Internet broadcasting, on-demand playback and more. With Multicast, you’ll use the Internet to deliver compelling, broadcast quality updates and other communications that keep franchisees on the same page and spread best practices—and you’ll be able to increase revenue by reaching more consumers with a stronger, more focused message.

Multicast delivers value to multi-level marketers by making it easy for them to:

• Recruit downline associates with videos that showcase your organization’s culture, accomplishments, leaders, clients and team members
• Overcome inertia at start up and improve ongoing productivity by delivering live and on-demand education and training that accelerates time to competency and spreads best practices
• Inspire associates and keep them up-to-date while building a sense of community—all without the high travel costs associated with meetings—by easily creating and publishing video, audio and rich media updates from organizational leaders that reach people anywhere the Internet is available
• Support multi-channel campaigns and increase consumer response rates by publishing broadcast quality live and on-demand video, audio or rich media content over the Internet using player templates and custom players that build your brand
• Increase the odds of breakout success with a viral video by making it easy for consumers to  upload and share videos—and quickly and easily review the content before it becomes widely available
• Drum up repeat business by enabling targeted promotional strategies that touch different types of customers with video and audio content that is interesting and relevant to them  
• Drive more traffic to your web site via innovative technology that makes the content within videos and audios visible to search engines so they are found by more search entries and ranked higher in the results, and so people can to go directly from the search results to the topics within the asset that interests them
• Use that same solution to improve productivity by turning videos, audios and rich media presentations into valuable, long-lived reference materials that teach best practices by  giving people the ability to see the list of topics covered in them and to simply click on a link to go right to the ones they need
• Explain policies, compensation plans and decisions in compelling videos that include links to reference documents or web pages with additional detail
• Respond quickly to events with compelling content by easily creating videos and audios that inform your organization and control whether or not they will be able to pass them along to public sites like Facebook and YouTube
• Realize a greater return by establishing, managing and leveraging a library of on-demand media assets including recruiting videos, success stories and video news releases using a streamlined workflow that gives you the ability to easily protect your IP, overcome technical hurdles such as file format conversions, update affiliates and much, much more
• Take advantage of inclusion/exclusion capabilities by geographic location or IP address that enable you to restrict who sees each video, simultaneously protecting your content and controlling delivery costs
• Deliver events and other high-traffic content successfully without the capital costs of hardware that is only needed to meet peaks in demand  
• Manage to your budget and understand your viewership via a reporting dashboard and the ability to create sub-accounts by department or group
• And more

To find out more about how Multicast can support your organization visit our Marketing & Sales, Events & Conferences, Corporate Communications and HR & Training pages.

To learn more about the value Multicast provides to multi-level marketers, call us at +1 (877) 664-6137.

From the high school level to the professional level, the combination of action and drama inherent in athletic contests defines their widespread appeal. Being at a game or event is ideal, but for many reasons that isn’t always possible. That’s why live Internet broadcasts and on-demand playback are great ways to extend the audience for—and the revenue potential from—sporting events. Whether it means simply giving out-of-state grandparents the ability to see the big game or using sophisticated subscription or pay-per-view business models that maximize revenue, sports and video go together like hot dogs and mustard at a baseball game.

Sports and video are a winning combination of extends far beyond game day. Other sports-related uses of video include scouting, recruiting and pubic relations. And, organizations in the sports world can take advantage of video all of the ways organizations in other industries do, including providing corporate updates to people in offices and on the road, building business skills via training sessions, and more.

Multicast’s sports clients range from agents to organizations that match student-athletes with scholarship opportunities to well-know brands such as the National Hot Rod Association and the Ultimate Fighting Championships.

Multicast delivers value to sports organizations by making it for them to easy to:

• Reach more people with live Internet broadcasts of games, public relations events, fan appreciation events and more
• Extend the reach and useful life of those live broadcasts and serve geographically dispersed communities of fans by making videos and audios available on-demand via your web site, the sites of people who you’ve awarded distribution rights to and/or at popular destination sites such as Facebook, YouTube, iTunes and others
• Take advantage of inclusion/exclusion capabilities by geographic location or IP address that enable you to restrict who sees each video to control delivery costs or implement business models
• Create,  easily manage and leverage libraries of videos, audios and presentations—with sub-accounts by department or group—without the upfront cost or ongoing overhead of a full-fledged content management system
• Make scouting, practice session and game day videos more valuable by using “tags” you create and control to analyze situations and tendencies or to highlight outstanding plays. Create a playlist of all the relevant examples across a series of videos instantly by simply doing a search with keywords—eliminating the time, cost and frustration of jotting dot time codes; copying, cutting and splicing videos; or to using slider controls to find the information you need
• Use that same tagging technology to improve collaboration and communication between scouts and coaches
• Build fan communities by making it easy for amateur and third party videos to be made available to others interested in the same topic—and quickly and easily screen the content before it is made widely available
• Develop, equip and communicate best practices to field staff by providing high-quality standardized video-based education and training
• Keep staff, fans and other stakeholders informed with easy-to-create, easy-to-publish video and audio updates about recent events and future plans
• Respond quickly to events by quickly creating content that informs your staff and fan base and that they can easily pass along to their personal networks
• Manage to your budget and understand your viewership via a reporting dashboard
• And more

To find out more about how Multicast can support your organization visit our HR & Training, Public Relations & Investor Relations, Events & Conferences, Marketing & Sales and Corporate Communications pages.

To learn more about the value Multicast provides to sports organizations, call us at +1 (877) 664-6137.

People make organizations successful. That’s why the Human Resource and Training functions of organizations—and the training industry—are so valuable. But, now due to reduced staffs, tight budgets and restricted travel, there’s more pressure than ever on human resources and training professionals to do more with less.

The good news is that live and on-demand updates and training using video, audio and rich media presentations have never been faster, easier, or less expensive to develop, manage and publish. Today’s leading human resources and training professionals are embracing the cost-effective reach of the Internet and the compelling story-telling capability of video and other media to reach busy people with compelling content when, where and how they want to be reached.  From easy, affordable fully managed live event broadcasts to secure, project-based on-demand audio, video and rich media publishing to creating long-lived reference assets, Multicast can deliver a superior viewer experience and help you achieve your goals by enabling you to easily use the Internet to deliver compelling, broadcast quality updates and courses for a fraction of the cost of on-site meetings and classroom training. With Multicast you can keep disparate parts of your organization on the same page, accelerate time to competency, and drive productivity improvements.

Multicast’s human resource and training clients range from small businesses to agencies to some of the world’s largest companies. They choose Multicast to deliver a branded, high-quality result and because it is the only online video provider who offers a complete, integrated hosted solution suite that combines fully managed live Internet broadcasting, on-demand playback and more. And, even though every Multicast solution is designed for use by people who aren’t technical experts, they value Multicast’s team of media specialists who are on call 24x365 to provide expert technical support as needed.

Multicast delivers value to human resources and training organizations by making it easy for them to:

• Recruit top talent with videos that showcase your organization’s culture, accomplishments, leaders, clients and team members
• Keep employees, partners and others up-to-date by easily creating and publishing video, audio and rich media updates from organizational leaders that reach people anywhere the Internet is available
• Improve productivity in your organization by delivering live and on-demand education and training to people in your office, at other sites and even at home
• Turn videos, audios and rich media presentations into valuable, long-lived reference materials that teach best practices and increase productivity via innovative technology that makes the content within them visible to search engines, gives people the ability to view the list of topics covered in them and enables people to simply click on a link to go right to the topics that interest them most
• Provide a high-quality experience for targeted audiences by publishing live video, audio or rich media content over the Internet using player templates and custom players that build your brand
• Respond quickly to events with compelling content by quickly creating videos and audios that inform your organization and control whether or not they will be able to pass them along
• Explain policies and decisions in compelling videos that include links to reference documents or web pages with additional detail
• Give everyone in your organization a voice by making it easy for them to upload and share videos, audios or images—and quickly and easily review the content before it becomes widely available
• Realize a greater return by establishing, managing and leveraging a library of on-demand media assets
• Deliver your updates, events and other high-traffic content successfully without the capital costs of hardware that is only needed to meet peaks in demand  
• If you are using satellite distribution today, extend your reach by overcoming restrictive legal ordinances to reach more places and people, or replace it with a high-quality, more reliable, much less expensive distribution method
• Take advantage of inclusion/exclusion capabilities by geographic location or IP address that enable you to restrict who sees each video, simultaneously protecting your content and controlling delivery costs
• Manage to your budget and understand your viewership via a reporting dashboard and the ability to create sub-accounts by department or group
• And more

To find out more about how Multicast can support your organization visit our Events & Conferences, Corporate Communications and Education pages.

To learn more about the value Multicast provides to training organizations, call us at +1 (877) 664-6137.

Our busy, noisy, tech-savvy is full of big challenges for public relations professionals. As always, successful public relations require defining target audiences, understanding what matters to them and developing a compelling message for them. And, now more than ever, it requires developing and executing a multi-channel message distribution strategy that includes many media types.

That means leveraging the cost-effective reach of the Internet and the compelling story-telling capability of video to reach busy people when, where and how they want to be reached.  From live event broadcasts to on-demand audio, video and rich media publishing to creating long-lived brand-building media assets, Multicast can deliver a superior viewer experience and help you achieve your goals by enabling more effective, more efficient communications with all the audiences you target.

Multicast’s public and investor relations clients range from small businesses to agencies to some of the world’s largest companies. They choose Multicast to deliver a branded, high-quality result and because it is the only online video provider who offers a complete, integrated hosted solution suite that combines fully managed live Internet broadcasting, on-demand playback and more.

Multicast delivers value to public and investor relations organizations by making it easy for them to:

• Provide a high-quality experience for targeted audiences by publishing live video, audio or rich media content over the Internet using player templates and custom players that support your business models and build your brand
• Extend the reach of events including announcements, speeches and shareholder meetings by making videos and audios available live and on-demand via your web site
• Realize a greater return by establishing, managing and leveraging a library of media assets, including making them available on-demand via your web site and at popular destination sites such as Facebook, YouTube and others to extend your reach, serve your community and increase your revenue
• Respond quickly to events with video news releases and other compelling content that informs your community and that they can easily pass along to their personal networks
• Turn videos and audios into valuable, long-lived reference materials via innovative technology that makes the content within them visible to search engines, gives people the ability to view the list of topics covered in them and enables people to simply click on a link from inside the payer or directly from search results to go right to the topics that interest them most
• Create searchable video or audio archives of earnings call and shareholder meetings to provide potential investors with easy access to historical information
• Explain policies and decisions in compelling videos that include links to reference documents or web pages with additional detail
• Build stronger communities by enabling targeted communication strategies that touch different types of community members with content that is interesting and relevant to them  
• Give everyone in your community a voice by making it easy for them to upload and share videos, audios or images—and quickly and easily review the content before it becomes widely available
• Extend the life of your media assets by using a streamlined workflow that gives you the ability to easily protect your IP and overcome technical hurdles such as file format conversions to quickly re-use as B rolls, training and reference material, in promotions and much, much more
• Deliver your events and other high-traffic content successfully without the capital costs of hardware that is only needed to meet peaks in demand  
• Improve your understanding of your audiences by adopting time-saving market research methods that enable you to see, hear and analyze responses by topic across a series of respondents without the typical delays caused by traditional approaches that require extensive editing and re-compilation of videos before they are useful to decision-makers  
• If you are using satellite distribution today, extend your reach by overcoming restrictive legal ordinances to reach more places and people, or replace it with a high-quality, more reliable, much less expensive distribution method
• Take advantage of inclusion/exclusion capabilities by geographic location or IP address that enable you to restrict who sees each video, simultaneously protecting your content and controlling delivery costs
• Manage to your budget and understand your viewership via a reporting dashboard and the ability to create sub-accounts by department or group
• And more

To find out more about how Multicast can support your organization visit our Marketing & Sales, Events & Conferences, and Corporate Communications pages.

To learn more about the value Multicast provides to public and investor relations organizations, call us at +1 (877) 664-6137.

In today’s noisy world it isn’t easy to be an advocate for a group or point of view. The people you most want to reach are often the most busy people and they, like everyone else, are constantly bombarded with competing messages. Just reaching your own members or constituents can be a challenge—much less inspiring and mobilizing them.  As a result, nonprofit and association communication strategies must achieve many goals, including getting information out quickly, disseminating it broadly and breaking through the noise, all despite working with limited capital and expense budgets.

Increasingly, success requires leveraging the reach of the Internet and compelling story-telling capability of video-based communications to reach key decision-makers, serve far-flung communities and maintain sufficient funding levels. From live broadcasts of updates, speeches and conferences to on-demand reference and training materials to community-building via user generated content initiatives, Multicast can help nonprofits and associations achieve goals and create sustainable business models by communicating more effectively and efficiently.

Multicast’s affordable, integrated hosted solutions for preparing, managing and publishing videos, audios and rich media presentations make it easy for nonprofits and associations to easily communicate with all types of stakeholders and the general public via the Internet. And, with Multicast you can take advantage of latest and greatest technology without an upfront investment in capital equipment or a need to purchase hardware to meet the demands of peak periods.

Multicast delivers value to nonprofits and associations by making it for them to easy to:

• Reach more people via fully managed live Internet broadcasts of updates, speeches, meetings and special events  
• Extend the reach and useful life of those broadcasts by making videos and audios available on-demand via your web site and at popular destination sites such as Facebook, YouTube, iTunes and others
• Overcome member’s and volunteer’s travel constraints and create new revenue sources by broadcasting conferences and other events live over the Internet and on-demand
• Explain positions and tell stories in videos and include links to reference documents or web pages with additional detail
• Respond quickly to events with compelling content by quickly creating videos that inform your community and that they can easily pass along to their personal networks
• Give everyone a voice by making it easy for them to upload and share their videos—and quickly and easily review the content before it becomes widely available
• Recruit new members and volunteers more effectively by making videos produced by your organization and by others widely available, then equip them by providing high-quality, on-demand education and training
• Keep members, volunteers, donors and other stakeholders informed with easy-to-create, easy-to-publish video and audio updates about recent events and future plans
• Build stronger communities by enabling targeted communication strategies that touch different types of community members with content that is interesting and relevant to them  
• Create and easily manage libraries of videos, audios and presentations—with sub-accounts by department or group—without the upfront cost or ongoing overhead of a full-fledged content management system
• Turn videos and audios into valuable, long-lived reference materials via innovative technology that makes the content within them visible to search engines,  gives people the ability to view the list of topics covered in them and enables them to simply click on a link to go right to the topics that interest them most
• Manage to your budget and understand your viewership via a reporting dashboard and the ability to create sub-accounts by department or group
• And more

To find out more about how Multicast can support your organization visit our HR & Training, Public Relations & Investor Relations, Events & Conferences and Marketing & Sales pages.

To learn more about the value Multicast provides to government organizations, call us at +1 (877) 664-6137.

By definition, educational institutions have a big job—educating their students. And, they are expected do much more than “just” educate. All are expected to connect with many communities, develop staff and keep other stakeholders informed. Many face additional challenges including fundraising, demonstrating leadership in one or more fields and recruiting new students. And, the challenges are compounded by limited budgets and small staffs.

To meet those challenges and others, educational institutions have embraced the Internet in many ways, from informational web sites to email newsletters to online courses. Each new use of the Internet required planning, training and effort. And, odds are, most of those uses delivered significant benefits—and often cost savings—to the institution, its students and its community. Now, progressive institutions are realizing additional benefits by using Internet video and audio in exciting, impactful new ways. Multicast works closely with educational institutions of all types and sizes to help them improve their communications and meet their many challenges while staying within their budgets. 

Today, Multicast’s education clients range from private schools to public school districts to colleges and graduate schools. Multicast’s education client list includes the University of Chicago Booth School of Business, the University of Pennsylvania Graduate School of Education, High Point University, Kenyon College, Eastman School of Music, the Missouri School Board, Marietta City Schools and many others.

Multicast delivers value to educational institutions by making it for them to easy to:

• Reach more people with live Internet broadcasts of athletic contests, plays, concerts, speeches seminars and other events
• Extend the reach and useful life of those live broadcasts by making videos and audios available on-demand via the organization’s web site and at popular destination sites such as Facebook, YouTube, iTunes and others
• Turn classroom and seminar videos and audios into valuable, long-lived reference materials that reinforce lessons via innovative technology that makes the content within them visible to search engines and gives people the ability to view the list of topics covered in them and to simply click on a link to go right to the ones topics that interest them most
• Improve collaboration among researchers, enable student projects and serve geographically dispersed communities by making it easy for amateur and third party videos to be made available to others interested in the same topic, in the same class or on the same team or club—and quickly and easily screen the content before it is made widely available
• Create new revenue opportunities with live and on-demand availability of conferences and seminars
• Develop, equip and communicate best practices to administrators, teachers and staff by providing high-quality standardized video-based education and training
• Respond quickly to events by quickly creating content that informs your community and that they can easily pass along to their personal networks
• Recruit new students and faculty more effectively by making both school and student produced videos widely available
• Keep alumni, donors, the local community and other stakeholders informed with easy-to-create, easy-to-publish video and audio updates about recent events and future plans
• Create and easily manage libraries of videos, audios and presentations—with sub-accounts by department or group—without the upfront cost or ongoing overhead of a full-fledged content management system
• Manage to your budget and understand your viewership via a reporting dashboard
• Take advantage of inclusion/exclusion capabilities by geographic location or IP address that enable you to restrict who sees each video to control delivery costs
• And more

To find out more about how Multicast can support your organization visit our HR & Training, Public Relations & Investor Relations, Events & Conferences, Sports and Corporate Communications pages.

To learn more about the value Multicast provides to educational institutions, call us at +1 (877) 664-6137.

Few types of organizations face the communication challenges government entities face. Whether your organization serves a local, city, state or even national audience, figuring out how to do more with less is a way of life. Successful communication strategies must achieve many goals, including getting information out quickly, disseminating it broadly and overcoming literacy issues while working with limited capital and expense budgets.

Increasingly, government organizations are leveraging the reach of the Internet and video- and audio-based communication to serve diverse communities and improve the way those communities perceive them. From live broadcasts of updates, speeches and meetings to on-demand reference and training materials to community-building via user generated content initiatives, Multicast can help government organizations from local chambers of commerce through federal government departments communicate more effectively—and efficiently—and better serve constituents.

And, because Multicast offers affordable, integrated hosted solutions for preparing, managing and publishing, you can quickly and easily begin using video and audio to communicate via the Internet. You can take advantage of latest and greatest technology without an upfront investment in capital equipment required or a need to purchase hardware to meet the demands of peak periods.

Multicast delivers value to government organizations by making it for them to easy to:

• Reach more people via fully managed live Internet broadcasts of updates, speeches, meetings and special events while holding down travel costs
• Extend the reach and useful life of those broadcasts by making videos and audios available on-demand via your web site and at popular destination sites such as Facebook, YouTube, iTunes and others
• Respond quickly to events with compelling content by quickly creating videos that inform your community and that they can easily pass along to their personal networks
• Build stronger communities by enabling targeted communication strategies that touch different types of community members with content that is interesting and relevant to them  
• Explain policies in videos and include links to reference documents or web pages with additional detail
• Improve productivity and better connect people in your organization by using video for updates, education and training
• Turn training videos and audios into valuable, long-lived reference materials via innovative technology that makes the content within them visible to search engines and gives people the ability to view the list of topics covered in them and to simply click on a link to go right to the ones topics that interest them most
• Recruit program volunteers, then provide high-quality, standardized on-demand education and training
• Manage to your budget and understand your viewership via a reporting dashboard and the ability to create sub-accounts by department or group
• Take advantage of inclusion/exclusion capabilities by geographic location or IP address that enable you to restrict who sees each video to control delivery costs
• And more

To find out more about how Multicast can support your organization visit our HR & Training, Public Relations & Investor Relations, Events & Conferences and Corporate Communications pages.

To learn more about the value Multicast provides to government organizations, call us at +1 (877) 664-6137.