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Few industries are as broad or affect as many people as Media & Publishing. And, few are as competitive. Whether your organization is a local radio station or newspaper or a well-known global brand, succeeding today requires breaking through the noise, gaining the attention of a targeted audience, earning their loyalty and delivering ongoing value. To do that, you must successfully execute a multi-channel communication strategy with many goals, starting with building your brand with consumers and advertisers and resulting in ongoing profitability.

Achieving success today means successfully executing multiple business models across multiple media types. That requires a tricky combination of brand building, effective promotions, increasing loyalty, leveraging media assets and more. Increasingly, success requires using the Internet and the compelling story-telling capability of video-based communications to reach busy consumers and win over decision-makers where, when and how they want to be reached.  From live event broadcasts to on-demand audio and video publishing to support of multi-channel monetization strategies, Multicast can help large and small media and publishing companies achieve their goals and create sustainable business models by enabling more effective, more efficient communications with consumers, partners and staff.

Multicast’s media and publishing clients range from local radio and television stations to newspaper to specialty and general-interest publishers to destination websites, networks and media brands that are household names. They include HBO, National Geographic, the Artists & Fans Network, the Auction Network, The Economist, Source Media, CFO.com, Autotrader.com, Getmarried.com and The Knot.com.

Multicast delivers value to media and publishing companies by making it for them to easy to:

• Provide a high-quality experience for targeted audiences by publishing live video, audio or rich media content over the Internet using player templates and custom players that support your business models and build your brand
• Extend the reach and useful life of media assets and promotions by making videos and audios available on-demand via your web site and at popular destination sites such as Facebook, YouTube, iTunes and others
• Increase response rates and sales while building loyalty by enabling targeted promotional strategies that touch different types of community members with content that is interesting and relevant to them  
• Drive more traffic to your web site via innovative technology that makes the content within videos and audios visible to search engines so they are found by more search entries and ranked higher in the results, and so people can to go directly from the search results to the topics within the asset that interests them
• Respond quickly to events with compelling content by quickly creating videos that inform your community and that they can easily pass along to their personal networks
• Give everyone in your community a voice by making it easy for them to upload and share their videos or images—and quickly and easily review the content before it becomes widely available
• Improve your understanding of your audience by adopting time-saving market research methods that enable you to see, hear and analyze responses by topic across a series of respondents without the typical delays caused by traditional approaches that require extensive editing and re-compilation of videos before they are useful to decision-makers  
• Establish, manage and leverage content libraries to reach more people and open new revenue sources by using a streamlined workflow that gives you the ability to easily protect your IP, overcome technical hurdles such as file format conversions, update affiliates and much, much more
• Deliver events and other high-traffic content successfully without the capital costs of hardware that is only needed to meet peaks in demand  
• Create your own 24x365 Internet channel that combines live and on-demand content and serves a worldwide audience
• If you are using satellite distribution today, extend your reach by overcoming restrictive legal ordinances to reach more places and people, or replace it with a high-quality, more reliable, much less expensive distribution method
• Manage to your budget and understand your viewership, including referrals, via a reporting dashboard and the ability to create sub-accounts by department or group
• Improve your organization’s internal communications via video- and audio-based updates, training, etc.
• And more

To find out more about how Multicast can support your organization visit our Marketing & Sales, Events & Conferences, Public Relations & Investor Relations, HR & Training, and  Corporate Communications pages.

To learn more about the value Multicast provides to media and publishing organizations, call us at +1 (877) 664-6137.