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For marketing and sales leaders, it’s all about results. You need both sizzle and steak to connect with prospects and clients and to successfully execute multiple business models across multiple markets. Speed matters. Engaging your targeted audience matters. Winning more business matters. And so does cost.

In today’s busy, noisy world traditional marketing methods and sales tools such as printed materials, static web sites and standard e-mails are no longer as effective at gaining and holding attention as they once were—much less winning hearts and minds. Now, to reach people and move them to action, a message must not only be impactful, it must be available to people when, where and how they want it. That means rethinking the way you prepare, manage and publish content to achieve greater visibility and better results. More specifically, it means using the reach of the Internet and the compelling story-telling capability of video reach busy consumers and win over decision-makers with a creative mix of brand awareness, effective promotions, loyalty building, leveraging media assets, measuring results, and more.

Communicating effectively using live and on-demand video, audio and rich media presentations requires overcoming many technical hurdles, from capturing content to preparing it to publishing it to providing an outstanding, brand-enhancing consumer experience to tracking the results, all while supporting a variety of business models and keeping costs under control. Few organizations, large or small, have the specialized expertise and readily available resources to execute the live and on-demand communications they need to achieve their goals. That’s where Multicast comes in.

Today over 2,000 organizations, from small business to multinational giants like Delta, GE, Infor Lexis-Nexis, SAP and Toys ‘R’ Us rely on Multicast’s hosted online solutions so they can concentrate on the strategy and tactics of effective marketing and selling. With Multicast, live and on-demand availability of video, audio and rich media presentations that quickly deliver fresher, more relevant content in a superior viewer experience have never been faster, easier, or less expensive to develop, manage and publish. Multicast is the only online video provider who offers a complete, integrated hosted solution suite that combines fully managed live Internet broadcasting, on-demand playback and more. From product demonstrations embedded in web pages to contests featuring user generated content to compelling success stories to live broadcasts of events such as user conferences events to connecting parts of far-flung organizations to managing an easily searched library of media long assets, Multicast’s innovative technology and expert 24x365 support staff help marketing and sales organizations meet and exceed their objectives.

Multicast delivers value to sales and marketing organizations by making it easy for them to:

• Support multi-channel campaigns and increase consumer response rates by publishing broadcast quality live and on-demand video, audio or rich media content over the Internet using player templates and custom players that build brands
• Announce new products and keep customers. employees, partners and others up-to-date while building a sense of community—all without the high travel costs associated with meetings—by easily creating and publishing live and on-demand video, audio and rich media updates from organizational leaders that reach people anywhere the Internet is available
• Target new audiences, cross-sell and up-sell by enabling targeted promotional strategies that touch different types of customers with video and audio content that is interesting and relevant to them  
• Increase the odds of breakout success with a viral video by making it easy for consumers to  upload and share videos—and easy for you to quickly review the content before it becomes widely available
• Respond quickly to events with compelling content by quickly creating videos and audios and control whether or not they can be passed along to public sites like Facebook and YouTube
• Drive more traffic to web sites via innovative technology that makes the content within videos and audios visible to search engines so they are found by more search entries and ranked higher in the results, and so people can to go directly from the search results to the topics within the asset that interests them
• Gain a better understanding of your targeted audience by adopting time-saving market research methods that enable you to see, hear and analyze responses by topic across a series of respondents without the typical delays caused by traditional approaches that require extensive editing and re-compilation of videos before they are useful to decision-makers  
• Improve productivity in your organization by delivering live and on-demand education and training that includes video, audio and rich media presentations  to people in your office, at other sites and even at home
• Turn videos, audios and rich media presentations into valuable, long-lived reference materials that teach best practices and increase productivity via innovative technology that makes the content within them visible to search engines, gives people the ability to view the list of topics covered in them and enables people to simply click on a link to go right to the topics that interest them most
• Reach—and potentially realize revenue from—people who have attended your conference or event in the past but can’t this time, executives and others who are too busy to travel a long distance or attend a lengthy conference now and attendees who missed a session because they were busy in another session or for other reasons
• Explain complex products, policies and decisions via compelling videos that include links to reference documents or web pages with additional detail
• Realize a greater return and preserve your brand by establishing, managing and leveraging a library of on-demand media assets using a streamlined workflow that gives you the ability to easily update multiple endpoints, protect IP, overcome technical hurdles such as file format conversions, update affiliates and much, much more
• Take advantage of inclusion/exclusion capabilities by geographic location or IP address that enable you to restrict who sees each video, simultaneously protecting your content and controlling delivery costs
• Deliver events and other high-traffic content successfully without the capital costs of hardware that is only needed to meet peaks in demand  
• Manage to budgets, understand your viewership and gather the information needed for billing via a reporting dashboard with sub-accounts by group or department
• And more

To find out more about how Multicast can support your organization visit our Events & Conferences, Corporate Communications, PR & IR, and Training & HR pages.

To learn more about the value Multicast provides to sales and marketing organizations, call us at +1 (877) 664-6137.