Easily and affordably improve communication with constituents, staff and volunteers
Few types of organizations face the communication challenges government entities face. Whether your organization serves a local, city, state or even national audience, figuring out how to do more with less is a way of life. Successful communication strategies must achieve many goals, including getting information out quickly, disseminating it broadly and overcoming literacy issues while working with limited capital and expense budgets.
Increasingly, government organizations are leveraging the reach of the Internet and video- and audio-based communication to serve diverse communities and improve the way those communities perceive them. From live broadcasts of updates, speeches and meetings to on-demand reference and training materials to community-building via user generated content initiatives, Multicast can help government organizations from local chambers of commerce through federal government departments communicate more effectively—and efficiently—and better serve constituents.
And, because Multicast offers affordable, integrated hosted solutions for preparing, managing and publishing, you can quickly and easily begin using video and audio to communicate via the Internet. You can take advantage of latest and greatest technology without an upfront investment in capital equipment required or a need to purchase hardware to meet the demands of peak periods.
Multicast delivers value to government organizations by making it for them to easy to:
- Reach more people via fully managed live Internet broadcasts of updates, speeches, meetings and special events while holding down travel costs
- Extend the reach and useful life of those broadcasts by making videos and audios available on-demand via your web site and at popular destination sites such as Facebook, YouTube, iTunes and others
- Respond quickly to events with compelling content by quickly creating videos that inform your community and that they can easily pass along to their personal networks
- Build stronger communities by enabling targeted communication strategies that touch different types of community members with content that is interesting and relevant to them
- Explain policies in videos and include links to reference documents or web pages with additional detail
- Improve productivity and better connect people in your organization by using video for updates, education and training
- Turn training videos and audios into valuable, long-lived reference materials via innovative technology that makes the content within them visible to search engines and gives people the ability to view the list of topics covered in them and to simply click on a link to go right to the ones topics that interest them most
- Recruit program volunteers, then provide high-quality, standardized on-demand education and training
- Manage to your budget and understand your viewership via a reporting dashboard and the ability to create sub-accounts by department or group
- Take advantage of inclusion/exclusion capabilities by geographic location or IP address that enable you to restrict who sees each video to control delivery costs
- And more
To find out more about how Multicast can support your organization visit our HR & Training, Public Relations & Investor Relations, Events & Conferences and Corporate Communications pages.
To learn more about the value Multicast provides to government organizations, call us at +1 (877) 664-6137.
