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Franchisors face a unique set of challenges. They include recruiting qualified franchisees, getting them up running, enabling successful operations, generating demand, rolling out new products and building brand value. To succeed you have overcome obstacles that may include far-flung operations; finding, training and motivating part-time workforces; and competing with entrenched local firms as well as new entrants.

Successful communications are the key. Watson Wyatt Worldwide reports that companies who significantly improve their communications increase market value by roughly 30%.  The good news is that live and on-demand updates and training using video, audio and rich media presentations have never been faster, easier, or less expensive to develop, manage and publish. By embracing the cost-effective reach of the Internet and the compelling story-telling capability of video and other media to reach busy people with compelling content when, where and how they want to be reached, you can increase your revenues by successfully executing an effective, multi-channel communications strategy.

From easy, affordable fully managed live event broadcasts to secure, project-based on-demand audio, video and rich media publishing to creating long-lived reference assets, Multicast delivers a superior viewer experience to consumers and staff that helps you build your brand and achieve your goals. Multicast is the only online video provider who offers a complete, integrated hosted solution suite that combines fully managed live Internet broadcasting, on-demand playback and more. With Multicast, you’ll use the Internet to deliver compelling, broadcast quality updates and other communications that keep franchisees on the same page and spread best practices—and you’ll be able to increase revenue by reaching more consumers with a stronger, more focused message.

Multicast delivers value to franchisors by making it easy for them to:

• Recruit franchisees and help them recruit employees with videos that showcase your organization’s culture, accomplishments, leaders, clients and team members
• Improve productivity by delivering live and on-demand education and training that spreads best practices and accelerates time to competency to people in offices, in retail stores and even at home
• Support multi-channel campaigns and increase consumer response rates by publishing broadcast quality live and on-demand video, audio or rich media content over the Internet using player templates and custom players that build your brand
• Increase the odds of breakout success with a viral video by making it easy for consumers to  upload and share videos—and quickly and easily review the content before it becomes widely available
• Build brand loyalty by enabling targeted promotional strategies that touch different types of customers with video and audio content that is interesting and relevant to them  
• Drive more traffic to your web site via innovative technology that makes the content within videos and audios visible to search engines so they are found by more search entries and ranked higher in the results, and so people can to go directly from the search results to the topics within the asset that interests them
• Use that same solution to improve productivity by turning videos, audios and rich media presentations into valuable, long-lived reference materials that teach best practices by  giving people the ability to see the list of topics covered in them and to simply click on a link to go right to the ones they need
• Keep franchisees, their staff and others up-to-date by easily creating and publishing video, audio and rich media updates from organizational leaders that reach people anywhere the Internet is available
• Explain policies and decisions in compelling videos that include links to reference documents or web pages with additional detail
• Respond quickly to events with compelling content by quickly creating videos and audios that inform your organization and control whether or not they will be able to pass them along to public sites like Facebook and YouTube
• Realize a greater return by establishing, managing and leveraging a library of corporate on-demand media assets including recruiting videos, success stories and video news releases using a streamlined workflow that gives you the ability to easily protect your IP, overcome technical hurdles such as file format conversions, update affiliates and much, much more
• Take advantage of inclusion/exclusion capabilities by geographic location or IP address that enable you to restrict who sees each video, simultaneously protecting your content and controlling delivery costs
• Deliver events and other high-traffic content successfully without the capital costs of hardware that is only needed to meet peaks in demand  
• Manage to your budget and understand your viewership via a reporting dashboard and the ability to create sub-accounts by department or group
• And more

To find out more about how Multicast can support your organization visit our Marketing & Sales, Events & Conferences, Corporate Communications and HR & Training pages.

To learn more about the value Multicast provides to franchisors, call us at +1 (877) 664-6137.