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By definition, educational institutions have a big job—educating their students. And, they are expected do much more than “just” educate. All are expected to connect with many communities, develop staff and keep other stakeholders informed. Many face additional challenges including fundraising, demonstrating leadership in one or more fields and recruiting new students. And, the challenges are compounded by limited budgets and small staffs.

To meet those challenges and others, educational institutions have embraced the Internet in many ways, from informational web sites to email newsletters to online courses. Each new use of the Internet required planning, training and effort. And, odds are, most of those uses delivered significant benefits—and often cost savings—to the institution, its students and its community. Now, progressive institutions are realizing additional benefits by using Internet video and audio in exciting, impactful new ways. Multicast works closely with educational institutions of all types and sizes to help them improve their communications and meet their many challenges while staying within their budgets. 

Today, Multicast’s education clients range from private schools to public school districts to colleges and graduate schools. Multicast’s education client list includes the University of Chicago Booth School of Business, the University of Pennsylvania Graduate School of Education, High Point University, Kenyon College, Eastman School of Music, the Missouri School Board, Marietta City Schools and many others.

Multicast delivers value to educational institutions by making it for them to easy to:

• Reach more people with live Internet broadcasts of athletic contests, plays, concerts, speeches seminars and other events
• Extend the reach and useful life of those live broadcasts by making videos and audios available on-demand via the organization’s web site and at popular destination sites such as Facebook, YouTube, iTunes and others
• Turn classroom and seminar videos and audios into valuable, long-lived reference materials that reinforce lessons via innovative technology that makes the content within them visible to search engines and gives people the ability to view the list of topics covered in them and to simply click on a link to go right to the ones topics that interest them most
• Improve collaboration among researchers, enable student projects and serve geographically dispersed communities by making it easy for amateur and third party videos to be made available to others interested in the same topic, in the same class or on the same team or club—and quickly and easily screen the content before it is made widely available
• Create new revenue opportunities with live and on-demand availability of conferences and seminars
• Develop, equip and communicate best practices to administrators, teachers and staff by providing high-quality standardized video-based education and training
• Respond quickly to events by quickly creating content that informs your community and that they can easily pass along to their personal networks
• Recruit new students and faculty more effectively by making both school and student produced videos widely available
• Keep alumni, donors, the local community and other stakeholders informed with easy-to-create, easy-to-publish video and audio updates about recent events and future plans
• Create and easily manage libraries of videos, audios and presentations—with sub-accounts by department or group—without the upfront cost or ongoing overhead of a full-fledged content management system
• Manage to your budget and understand your viewership via a reporting dashboard
• Take advantage of inclusion/exclusion capabilities by geographic location or IP address that enable you to restrict who sees each video to control delivery costs
• And more

To find out more about how Multicast can support your organization visit our HR & Training, Public Relations & Investor Relations, Events & Conferences, Sports and Corporate Communications pages.

To learn more about the value Multicast provides to educational institutions, call us at +1 (877) 664-6137.