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The Corporate Communications function plays a different role in different organizations. It may include all external communications, all internal communications or subsets and combinations from a list that others call by other names, including public relations, investor relations, customer communications, employee relations or even marketing. Whatever your charter, successful corporate communications today requires breaking through the noise, gaining the attention of a targeted audience and delivering messages with ongoing value. It’s not easy to do, but according to Watson Wyatt Worldwide it’s well worth it. They report that companies who significantly improve their communications have lower employee turnover rates and increase market value by roughly 30%.

To achieve results like that, you must successfully execute a multi-channel communication strategy.  That means leveraging the cost-effective reach of the Internet and the compelling story-telling capability of video to reach busy people when, where and how they want to be reached.  From live event broadcasts to on-demand audio, video and rich media publishing to creating long-lived brand-building media assets, Multicast can deliver a superior viewer experience and help you achieve your goals by enabling more effective, more efficient communications with all the audiences you target.

Multicast’s corporate communications clients range from small businesses to agencies to some of the world’s largest companies. They choose Multicast to deliver a branded, high-quality result and because it is the only online video provider who offers a complete, integrated hosted solution suite that combines fully managed live Internet broadcasting, on-demand playback and more.
Multicast delivers value to corporate communications organizations by making it easy for them to:

• Keep employees, partners and others up-to-date by easily creating and publishing video, audio and rich media updates from organizational leaders that reach people anywhere the Internet is available
• Provide a high-quality experience for targeted audiences by publishing live video, audio or rich media content over the Internet using player templates and custom players that support your business models and build your brand
• Realize a greater return by establishing, managing and leveraging a library of media assets, including making them available on-demand via your web site to extend your reach, serve your community and increase your revenue
• Improve productivity in your organization by delivering live and on-demand education and training that includes video, audio and rich media presentations  to people in your office, at other sites and even at home
• Turn videos, audios and rich media presentations into valuable, long-lived reference materials that teach best practices and increase productivity via innovative technology that makes the content within them visible to search engines, gives people the ability to view the list of topics covered in them and enables people to simply click on a link to go right to the topics that interest them most
• Respond quickly to events with compelling content by quickly creating videos and audios that inform your community and control whether or not they will be able to pass them along
• Explain policies and decisions in compelling videos that include links to reference documents or web pages with additional detail
• Build stronger communities by enabling targeted communication strategies that touch different types of community members with content that is interesting and relevant to them  
• Give everyone in your community a voice by making it easy for them to upload and share videos, audios or images—and quickly and easily review the content before it becomes widely available
• Extend the life of your media assets by using a streamlined workflow that gives you the ability to easily protect your IP and overcome technical hurdles such as file format conversions to re-use them as training and reference material, in promotions and much, much more
• Deliver your events and other high-traffic content successfully without the capital costs of hardware that is only needed to meet peaks in demand  
• If you are using satellite distribution today, extend your reach by overcoming restrictive legal ordinances to reach more places and people, or replace it with a high-quality, more reliable, much less expensive distribution method
• Take advantage of inclusion/exclusion capabilities by geographic location or IP address that enable you to restrict who sees each video, simultaneously protecting your content and controlling delivery costs
• Manage to your budget and understand your viewership via a reporting dashboard and the ability to create sub-accounts by department or group
• And more

To find out more about how Multicast can support your organization visit our Marketing & Sales, Events & Conferences, and  Public Relations & Investor Relations pages.

To learn more about the value Multicast provides to corporate communications organizations, call us at +1 (877) 664-6137.