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For your clients, achieving success today often means executing multiple business models across multiple markets. Organizations struggle to connect with people; in today’s noisy world traditional methods such as printed materials, static web sites and standard e-mails are no longer as effective at gaining and holding attention as they once were. Now, to reach people, a message must not only be impactful, it must be available to people when, where and how they want it.

Using the reach of the Internet and the compelling story-telling capability of video can reach busy consumers and win over decision-makers with a creative mix of brand awareness, effective promotions, loyalty building, leveraging media assets, measuring results, and more. Few organizations, large or small, have the specialized expertise and readily available resources to execute the live and on-demand communications they need to achieve their goals. And that creates opportunity for you.

Enabling clients to communicate effectively using live and on-demand video, audio and rich media presentations requires overcoming many technical hurdles, from capture to preparation to publishing to providing an outstanding, brand-enhancing consumer experience, to tracking the results, all while supporting a variety of business models and keeping costs under control. That’s where Multicast comes in.

Today well over one hundred agencies rely on Multicast’s hosted online solutions so they can concentrate on the strategy and tactics of effective communication. With Multicast, live and on-demand availability of video, audio and rich media presentations that deliver a superior viewer experience have never been faster, easier, or less expensive to develop, manage and publish. Multicast is the only online video provider who offers a complete, integrated hosted solution suite that combines fully managed live Internet broadcasting, on-demand playback and more. That’s why Multicast’s client list includes large and small design, marketing, interactive, digital media, web, PR and human resources agencies and consultancies. From live Internet broadcasts of events to on-demand playback to support of multi-channel monetization strategies to managing an easily searched library of media long assets to reports that make it easy to monitor viewership and the factors that affect billing by client, Multicast’s innovative technology and expert 24x365 support staff help agencies and consultancies achieve their clients' goals—and their own.

Multicast delivers value to agencies and consultancies by making it easy for them to help clients:

• Support multi-channel campaigns and increase consumer response rates by publishing broadcast quality live and on-demand video, audio or rich media content over the Internet using player templates and custom players that build brands
• Announce new products and keep customers. employees, partners and others up-to-date while building a sense of community—all without the high travel costs associated with meetings—by easily creating and publishing live and on-demand video, audio and rich media updates from organizational leaders that reach people anywhere the Internet is available
• Increase the odds of breakout success with a viral video by making it easy for consumers to  upload and share videos—and easy for you or your client to quickly and easily review the content before it becomes widely available
• Respond quickly to events with compelling content by quickly creating videos and audios and control whether or not they can be passed along to public sites like Facebook and YouTube
• Target new audiences, cross-sell and up-sell by enabling targeted promotional strategies that touch different types of customers with video and audio content that is interesting and relevant to them  
• Drive more traffic to web sites via innovative technology that makes the content within videos and audios visible to search engines so they are found by more search entries and ranked higher in the results, and so people can to go directly from the search results to the topics within the asset that interests them
• Improve your understanding of your market by adopting time-saving market research methods that enable you to see, hear and analyze responses by topic, demographic group or other variable across a series of respondents without the typical delays caused by traditional approaches that require extensive editing and re-compilation of videos before they are useful to decision-makers  
• Explain complex products, policies and decisions via compelling videos that include links to reference documents or web pages with additional detail
• Realize a greater return by establishing, managing and leveraging a library of on-demand media assets including recruiting videos, success stories and video news releases using a streamlined workflow that gives you the ability to easily protect IP, overcome technical hurdles such as file format conversions, update affiliates and much, much more
• Take advantage of inclusion/exclusion capabilities by geographic location or IP address that enable you to restrict who sees each video, simultaneously protecting your content and controlling delivery costs
• Deliver events and other high-traffic content successfully without the capital costs of hardware that is only needed to meet peaks in demand  
• Manage to budgets, understand your viewership and gather the information needed for billing via a reporting dashboard with sub-accounts by client
• And more

To find out more about how Multicast can support your organization visit our Marketing & Sales, Events & Conferences, Corporate Communications, PR & IR, and HR & Training pages.

To learn more about the value Multicast provides to agencies and consultancies, call us at +1 (877) 664-6137.