→   Solutions   →   Multicast MediaTag

In today’s noisy world, many types of information battle for people’s limited attention. How do you drive them to your content? Keep them involved longer? Give them the information they really want right away?

Usually, the content within videos, audios and multimedia presentations is invisible to search engines. And, the options for finding and revisiting key information within them are watching or listening to the entire presentation several times, somehow remembering where specific content is located to reference it, or using imprecise slider controls to try to try to find the relevant information.

Now, there’s Multicast MediaTag. Multicast MediaTag transforms online videos, audios and multimedia presentations. It delivers new operating efficiencies and higher ROI by exposing important content within your rich media assets to your audience and to search engines. By using it, you can easily create more valuable content—media assets that are more easily found, communicate better, and have a longer shelf life.

MediaTags are words, phrases or sentences that you assign to key moments your video, audio or multimedia presentation. You might MediaTag slide transitions, the start of new topics, and especially valuable material. Once you’ve created MediaTags, they appear in a click-able Table of Contents that empowers your audience by letting them know what is coming, and by giving them fast, direct access to the content they want to see.

You can easily create content that engages people more and holds their attention longer by combining media types (e.g. audios with synchronized PowerPoint slides). And, it’s easy to create valuable reference tools—MediaTags are to your rich media asset as a glossary is to a book. You can even easily provide links to related content including supplemental materials, documents with details and reference so urces.

Because every MediaTag is visible to internal and external search engines, it causes your media to appear on searches for more words, and it improves the search engine rankings of the asset itself and web page it is on. And, because each MediaTag can be a distinct URL, people who access the media from organic search results jump directly to the information they want.

No special technical skills are needed to MediaTag content. You can tailor each asset’s focus for different audiences by associating it with more than one set of MediaTags. And, via add-on modules, you can enable people to do simple searches to create, save and share playlists of content on a particular topic (for example, all the scenes in a video library featuring a specific person) and to build a production environment to quickly use complex taxonomies.

With Multicast MediaTag your rich media assets are much more valuable. SEO improves. People find the content they want more quickly and easily. And, they deliver useful knowledge for years.