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For some organizations communications success is all about two things: the on-demand viewing experience and the long-term value of your videos and audios. Other communication needs, such as streaming live events, just aren’t on the radar screen.

For people in those organizations, the answer is Multicast MediaTag, a stand-alone online video platform that unlocks the value within videos, audios and presentations.

Multicast MediaTag transforms online videos, audios and multimedia presentations. It delivers new operating efficiencies and higher ROI by exposing important content within your rich media assets to your target audience and to search engines. By using it, you can easily create more valuable content—media assets that are more easily found, communicate better, and have a longer shelf life.

Mediatags are words, phrases or sentences that you assign to key moments your video, audio or multimedia presentation. You might mediatag slide transitions, the start of new topics, and especially valuable material. Once you’ve created mediatags, they appear in a click-able Table of Contents that empowers your audience by letting them know what is coming, and by giving them fast, direct access to the content they want to see.

Because every mediatag is visible to internal and external search engines, it causes your media to appear on searches for more words, and it improves the search engine rankings of the asset itself and web page it is on. And, because each mediamag can be a distinct URL, people who access the media from organic search results jump directly to the information they want.

Some of the key functions and features of Multicast MediaTag are:

• Supports uploading of video and audios in popular file including .flv, .mov, .mpeg, .wmv, .mp3, .mp4, .wma and more
• Makes the entire process from uploading videos and audios to metatagging to publishing easy via a straightforward workflow
• Enables the creation and publishing of presentations that combine media types, including pairing audios with synchronized PowerPoint slides
• Enriches presentations and improves stickiness by making links to supporting materials such as documents, images and even web sites available at the right moment in your presentation
• Provides two options for customizing players to support your brand image—point-and-click controls or Cascading Style Sheets (CSS)
  To take action, such as going to a web site in response to an offer via Live Links that launch Java Scripts
• Can be expanded via add-on modules: the Playlist Creator module, which enables you to do simple searches to create, save and share playlists of content on a particular topic (for example, all the scenes in a video library featuring a specific person), and the Taxonomy Builder module which enables you to consistently implement even complex tagging schemes in a production environment.

With Multicast MediaTag your rich media assets are much more valuable. SEO improves. People find the content they want more quickly and easily. And, they deliver useful knowledge for years.

To learn more about Multicast MediaTag download the datasheet.