Everyone loves video. Now, because the technical and financial barriers to creating videos are low, everyone can get in the act. Whether it is sharing an experience, stating a point a view, commenting on a product, praising good service, communicating an idea to colleagues and partners around the world, or a thousand other things, it seems like everyone is contributing. Now, from social media sites to corporate contests to community forums to web sites for hobbyists, it seems that every organization is jumping into User Generated Content (UGC) to build communities and brands, and to tap into the ideas and power of the Internet audience.
So, what’s holding your organization back? Lack of technical expertise to deal with the wide variety of formats you’re likely to receive? Concerns about inappropriate or illegal content? Worries about what a high volume of participation could mean for your time and budget? All those are legitimate concerns.
Multicast can help. Multicast makes it easy for you to upload, prepare and publish user generated content, whether that content comes from people outside your organization, or other areas within your organization. Multicast Media Suite’s UGC module includes:
With Multicast Media Suite and the UGC module you have an end-to-end solution for user generated content. It makes uploading, management and publishing easy by streamlining the work flow to get content into Multicast Media Suite, then leveraging the full capability set from transcoding through player choices through reporting.
To learn more about Multicast Media Suite’s User Generated Content module contact Multicast at +1 (877) 664-6137.