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For years, many organizations have used satellite transmission to broadcast live events to their distributed workforce, partners, clients, prospects and others. But, issues including the marginal costs of adding and maintaining new locations and increasing legal restrictions on the placement of receivers are causing people to add Internet-based distribution as a way to extend, and perhaps eventually replace, their satellite-based communications.

Many locales—especially ones with consumers in demographic groups that are highly desired by many marketers—have passed local ordinances that restrict the placement of, and even prohibit, satellite receivers. When you can add another site to your existing satellite distribution network, you incur the costs—and risks—of adding and maintaining hardware at that site. With each location you add at least one more on-premise dish and receiver combination with its many electronic parts and pieces that must be fully compatible, properly set up, monitored, regularly maintained and quickly fixed as needed in order for your broadcast to reach your target audience.  And, you add yet another site where effective communication is at risk due to atmospheric and electromagnetic interference that can result in a downgraded or completely lost signal.

Now, there’s Multicast Live Satellite Capture a reliable, cost-effective way for you to extend your reach and deliver broadcast quality communications to your targeted audience, wherever they may be. It’s a fully-managed, fully-monitored hosted solution that uses your existing satellite upload capability, proven video capture technology and the Internet so your message can reach more venues and more people.

When you choose Multicast Live Satellite Capture you get the best of both worlds. You can reach venues that you couldn’t before due to legal restrictions on types or placement of hardware. And, you leverage your existing satellite infrastructure and add new sites without the capital expense of new equipment or the ongoing risk and expense associated with maintaining it. As a result, Multicast Live Satellite Capture is a short term win—a fast, cost-effective way to add new locations—and it can be a linchpin in a transition strategy to reduce ongoing capital and operating costs by transitioning from a satellite strategy to an IP-based strategy over time.

Multicast’s turnkey service locks onto your satellite signal and converts it into video or audio formats that enable a broadcast quality Internet experience for your customers, with encryption if needed. When then leverage the leading global content delivery networks to distribute your content over the Internet to venues, conference rooms, desktops and even mobile devices anywhere in the world, and present it in a player that can be customized to support your brand.

Best of all, you have peace of mind with Multicast. Even though your signal is captured in a fully redundant facility—power, generators, computer, dishes, receivers, etc.—Multicast’s 24 x 365 support engineers in our Atlanta, Georgia headquarters monitor your live event and are available for troubleshooting if needed. We even provide support to your viewing audience if needed. Additional event related services are available.

When your event is complete, Multicast automatically creates a media asset for you. That asset can be seamlessly transferred to Multicast Media Suite, simplifying the creation of rich media assets that can easily be used on-demand to reach even more people and as valuable reference materials. And, if you use Multicast Media Suite, you can easily get valuable feedback about your live event—and subsequent on-demand—viewing, including who watched, where and for how long.

To learn about Multicast’s broadcast quality, low risk, affordable alternatives to satellite broadcasts, click here or contact Multicast at +1 (877) 664-6137.