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For years, many organizations have used satellite transmission to broadcast live events to their distributed workforce, partners, clients, prospects and others. There’s no doubt that it has been a workhorse for one-way one-to-many communications. But, it is not without its challenges and flaws: cost, complexity, reliability, limited feedback and increasing legal restrictions on the placement of receivers.

• Cost. From the initial capital investment to operating expenses to the additional capital required for expansion, satellite transmission is expensive. It requires specialized equipment for uploading signals and receiving them. And, there’s the cost and hassle of reserving transponder time.
• Complexity. The hardware that ties up your cash has another downside—complexity. From the head-end hardware to on-premise dishes for reception to receivers, there are many electronic parts and pieces that must be fully compatible, properly set up, monitored, regularly maintained and quickly fixed as needed in order for your broadcast to reach your target audience. 
• Reliability. Satellite distribution is always at risk due to atmospheric and electromagnetic interference that can result in a downgraded or completely lost signal. And, when bad weather knocks out a receiver on a rooftop, too often the problem is discovered too late to make repairs in time to see a live event, leading to dissatisfied customers and lost revenue.
• Limited feedback. Satellite is a one-way communication method. As a result, your ability to monitor what’s happening technically is limited and, unless you supplement the transmission with even more hardware, you can’t learn about your audience or give them the opportunity for interaction with you.
• Increasing legal restrictions. Many locales—especially ones with consumers in demographic groups that are highly desired by many marketers—have passed local ordinances that restrict the placement of, and even prohibit, satellite receivers.

Now, due to technological advancements, there’s a better, more reliable, and much more cost-effective way for you to reach your targeted audience with broadcast quality communications, wherever they may be. That’s why market leaders are updating their communications strategies and replacing their satellite broadcasts with reliable, cost-effective, broadcast quality Internet-based communication. Leveraging the reach of the Internet, those savvy communicators are reaching more people, gathering more information about them and easily creating long-lived assets that turn live events into useful reference materials and opportunities for new revenue.

With Multicast, it’s easier, faster and less risky than it may seem to change from satellite-communications to IP-based communications. And, because of our affordable, proven, hosted approach, making the change doesn’t require the purchase of any new capital equipment and typically delivers a significant, immediate cost savings.
With Multicast Live solutions you get broader reach and more reliability, plus seamless connections to other Multicast solutions so you can easily create long-lived assets on-demand media assets—all for a fraction of your current satellite transmission costs. You don’t have to keep paying a high price for an inferior solution. You can switch to Multicast now and start saving money right away.

Click here to learn more about Multicast Live solutions. Or, call us at +1 (877) 664-6137 and we’ll help you create a plan that achieves your goals.

If you aren’t ready to replace your satellite broadcasting, learn how you can leverage your existing infrastructure and use the Internet to easily and affordably your reach with Multicast Live Satellite Capture.