There's something special about live events that makes them inherently interesting and appealing. But, it seems that Murphy's First Law—if anything can go wrong, it will—was written with technical side of live Internet broadcasting in mind. Successfully capturing and broadcasting live events requires a broad range of specialized technology and expertise; that's why so few companies take on the challenge, and even fewer succeed.
Multicast is a proven leader in live Internet broadcasting. We are on pace to deliver about 50,000 live events this year—events that will be viewed live by over 70 million people and eventually seen by more than 250 million people.
Clients of all types and sizes rely on Multicast to handle the technical side of their live events. Our proven technology, relationships with leading Content Delivery Network providers, the ability to select the technology and services that meet your needs and fit your budget, and the support you receive from our team of experts, including our experienced on-site engineers, all add up to Multicast being a smart, safe choice for your live event.
And, Multicast's services don't stop there. Our end-to-end suite of hosted communications solutions makes it easy for you to realize much more value from your live events by leveraging the digital asset you create during the event for other uses, including for additional distribution and as a valuable reference.
Multicast's live event offerings:
- Capture your event as it happens
- Provide access to many options, from the use of Multicast's proven Worldcast™ encoder to custom players that support your branding
- Deliver a broadcast-quality video and audio experience over the Internet
- Include an on-site engineer to set you up for success and to troubleshoot if needed
- Can be combined with other Multicast solutions to achieve a wide range of communication objectives, including:
- Reaching a wider audience with your live events while holding down travel costs by them available on-demand
- Creating more engaging content, including multimedia presentations (for example, by adding synchronized PowerPoint slides to reinforce the speaker's key points)
- Improving operating efficiencies by giving viewers immediate access to the topics that interest them most, either from within the player, or from internal or third party search results
- Making the assets easier to find by using metadata to make the content within the asset visible to internal and external search engines, and enabling more search terms to find the video, and improving search engine optimization for the asset itself, and the web page it appears on
- Increasing the ROI on your investment in digital media by storing and managing digital media libraries, and making the assets available for re-use
Live events are a great way to showcase expertise, engage audiences and serve distributed communities. Choose Multicast as your partner and you can concentrate on making your event memorable and successful. We'll handle all the technical details and deliver a broadcast experience that makes you look good—and make it easy for you to realize the most value from the asset you create after your event is done.
