March 2, 2005

Multicast and The Knot Launch Weddings-Only Internet Broadcast Channel

(Atlanta, GA) - March 2, 2005 - Atlanta-based internet broadcast pioneer Multicast™ has teamed up with The Knot, Inc. (OTCBB: KNOT.OB; www.theknot.com), one of the world's leading wedding media and services companies, to launch of "The Knot TV," a new internet broadcast channel which appeals to The Knot's wedding-focused, web-dependent enthusiasts.

With "The Knot TV," The Knot broadcasts to its 2.1 million unique members exclusive round-the-clock wedding content leveraging Multicast's proprietary internet broadcasting infrastructure. Multicast delivers "The Knot TV" in an interactive format in which the consumer can tune in to broadcast-quality streaming television, interact with synchronized "call to action" events, browse links on the Web, and participate in The Knot's community features, without ever leaving the integrated presentation platform. Furthermore, Multicast's platform gives advertisers, sponsors, designers and manufacturers an appealing, influential, and measurable marketing platform never before attainable.

"Multicast is excited to partner with The Knot, the premiere brand in the wedding space," says Lou Scwhartz, Chief Executive Officer of Multicast. "The Knot TV is clearly another example of a broadcast channel that would succeed over television. However, the added interactivity makes it much more suited for a broadband experience."

Multicast's Digital Media Management System™ (DMMS™) is the only platform that enables corporations, municipalities, universities, churches, and other content producers to own and operate their very own Internet broadcast channel at a fraction of the cost of traditional television, cable and satellite broadcasting. DMMS™ provides an integrated system for the management of digital content, the scheduling of video and audio broadcasts and the linking of such broadcast with interactive features. When combined with Multicast's Active Digital Broadcast System™, DMMS™ provides a complete solution for the deployment of a 24/7, live or on-demand, interactive global broadcast channel.

"We're thrilled to be working with Multicast to launch 'The Knot TV'. By pioneering the convergence of television and Internet in the wedding space, we are able to service our audience's demand for high-quality content and our advertisers desire for a more impactful marketing platform," said David Liu, cofounder and CEO of The Knot Inc. "Nowhere else -- online or off -- can marketers reach such a qualified audience in such a compelling way."

Along with "The Knot TV," Multicast delivers internet broadcasting solutions for a wide range of companies such as The Home Depot, Better Homes and Gardens, This Old House Ventures, Streaming Faith TV, and the soon-to-be launched Quilters News Network.