March 2, 2005
THE KNOT LAUNCHES "The Knot TV"
Groundbreaking Weddings-Only Network Premieres on TheKnot.com; The Knot Inc. Goes One Step Beyond the Major Portals in Bringing Broadcast to the Web With 24/7 Online TV Channel
NEW YORK (March 2, 2005) - Front-row seats at Vera Wang's bridal runway show on your lunch break? Wedding bouquets round-up during your 4PM coffee break? Hot honeymoons at 2a.m? Now, over 2 million unique Knot users planning their weddings on the Web's most trafficked wedding website TheKnot.com can tune into 24/7 streaming wedding-planning entertainment on "The Knot TV." With the premiere of "The Knot TV," the first all-weddings, all-the-time broadcast channel, The Knot emerges as one of the Web's very first to launch a true broadcast television channel on the Internet.
"Today's brides and grooms are absolutely web-dependent, logging online for every wedding planning step from determining their budgets to booking the ice-sculpture artist for their reception," explained Carley Roney, Editor in Chief. "'The Knot TV' takes the wedding planning information available online to an entirely new level - providing round-the-clock, streaming TV right alongside where brides are browsing through dresses, registering for gifts, booking their honeymoons and chatting with a community of millions of other brides."
- PREMIERE PROGRAMMING
The Knot TV network premieres with best-of bridal television on the schedule, including:
- REAL WEDDING STORIES: Behind-the-scenes as real couples get married across the country, from the critically acclaimed Oxygen Network series, "Real Weddings from The Knot"
- WEDDING FASHION SHOWS: 35+ exclusive runway collections from Vera Wang, Badgely Mischka, Carolina Herrera, Reem Acra, and others!
- HOT WEDDING TRENDS: From the hottest bridesmaids frocks to the buzz at fashion week
- I DO HOW TO's: Step-by-step guides to achieving the hottest styles for fashion, décor, registries, honeymoons and more! (COMING SOON)
"In pioneering the convergence of television and Internet in the wedding space, we are able to service our audience's demand for high-quality content and information and our advertisers desire for a more engaging and impactful marketing platform," said David Liu, cofounder and CEO of The Knot Inc. "Nowhere else -- online or off -- can marketers reach such a qualified audience in such a compelling way."
"The Knot TV" is launched in collaboration with Atlanta-based Internet broadcaster Multicast™. Multicast delivers the content on theknotTV in a unique triple-pane format in which the consumer can watch a video segment, interact with synchronized "call to action" events, and browse links on the Web, without ever leaving the integrated presentation platform. The platform also delivers video content optimally to the consumer, regardless of bandwidth connection speed.
ABOUT THE KNOT, INC.
The Knot, Inc. (OTCBB: KNOT.OB; www.theknot.com), the nation's leading wedding resource, provides over one million new members a year with comprehensive wedding planning information, interactive tools and resources, and wedding-related shopping. The Knot has extended its brand to reach every venue engaged couples consult including bookstores, newsstands, nationally distributed cable television programming and the Internet. Its award-winning website, TheKnot.com, is the leading online wedding destination and wedding content provider to America Online, MSN and Comcast.
The Knot also offers a diverse collection of wedding planning print publications. The Knot produces a national publication, "The Knot Weddings Magazine" and publishes "The Knot Weddings," regional wedding magazines in 16 U.S. markets and "The Knot Real Weddings" magazines in two additional markets. The Company also publishes a wedding planning book trilogy with Broadway Books, a gift book series with Chronicle Books and produces a televised documentary series on The Oxygen Network and a Video On Demand (VOD) service for Comcast Cable.
The Knot recently launched its newlywed website, TheNest.com, the first online destination for the newly married audience, providing couples in their first two years of marriage with targeted relationship advice, living and entertaining ideas, interactive tools for daily life and a robust community of peers.
The Knot is based in New York and has several other offices across the country.