January 25, 2005
This Old House, The Home Depot and Multicast Join Forces to Deliver Online Video Content
(Atlanta, GA) - Jan 25, 2005 - This Old House®, The Home Depot® and Multicas™, an Atlanta-based internet broadcaster, announced the official launch of This Old House Online and The Home Depot Video Center, an extensive video library of do-it-yourself articles and step-by-step tutorials that help homeowners execute a wide range of home improvement tasks.
By visiting ThisOldHouse.com or HomeDepot.com, consumers can actually see and hear how to troubleshoot an electrical problem, build a deck, install cabinet doors or lay out a garden bed, step by step. Consumers are guided through over 150 home improvement projects with compelling, interactive video. Each library is distributed by Multicast, a company that has developed a proprietary platform provides an integrated system for the management of digital content, the scheduling of video and audio broadcasts and the linking of such broadcast with interactive features. Multicast provides a complete solution for the deployment of any 24/7, live, or on-demand, interactive global broadcast channel.
"This Old House and The Home Depot are globally recognized properties with arguably the best home improvement content in the publishing space. With our internet broadcast infrastructure, both properties can now reach over one billion broadband consumers worldwide with relevant content that not only serves as a perfect extension of existing print media, but also of existing content delivered via traditional broadcast. This is a glimpse into the future, and we are proud to be part of it," said Lou Schwartz, Chairman and CEO of Multicast.
About This Old House®
This Old House® inspires and informs 52 million adults every month on topics of home improvement and renovation. It is the No. 1 multi-media home enthusiast brand, offering homeowners trusted information and expert advice through award-winning television, a highly regarded magazine, a comprehensive line of books, and an information-driven Web site. This Old House Ventures, Inc. is an affiliate of Time4® Media and a subsidiary of Time Inc., which is a wholly owned subsidiary of Time Warner Inc.
About The Home Depot®
Founded in 1978, The Home Depot® is the world's largest home improvement specialty retailer and the second largest retailer in the United States, with fiscal 2003 sales of $64.8 billion. The company employs approximately 325,000 associates and has 1,853 stores in 50 states, the District of Columbia, Puerto Rico, nine Canadian provinces and Mexico. The company recently announced the creation of a business development operation for retail expansion into China. Its stock is traded on the New York Stock Exchange (NYSE:HD) and is included in the Dow Jones Industrial Average and Standard & Poor's 500 Index.