See how Cohasset Associates uses Multicast to establish thought leadership and drive new business in the records management industry.
Live events, conferences and meetings take many forms, from internal kickoffs to committee and commission meetings to user conferences to industry summits. Despite those differences, there are key common goals, including the needs to reach many people effectively and efficiently, to overcome economic constraints on your organization and your targeted audience, and to achieve success measure in terms of qualitative objectives and, often, near-term and downstream revenue.
Taking a traditional approach means planning and preparing for the big day with a focus on attendees. But, especially in times of tight travel budgets, even the most successful day will only reach some of the people you want to inform, educate, promote to or inspire. As a result, the return on your efforts will be less—perhaps substantially less—than it would be with an approach that leverages the power of the Internet to easily and affordably reach people where they are and when they are ready via a combination of a live broadcast and on-demand playback.
Multicast’s event and conferencing clients range from venue-based organizations to leading exhibition services firms to associations and consultancies that are thought leaders for an industry to some of the world’s largest companies. Working with Multicast, those organizations and others will put on 50,000 live events this year. Global leaders including GE and SAP rely on Multicast to deliver a branded, high-quality result and because it is the only online video provider who offers the complete rich media solution for events and conferences, a combination of fully managed live Internet broadcasting, on-demand playback and solutions that help you improve event promotion and sponsorship, viewer engagement, search engine rankings for assets and more.
Multicast delivers value to organizations who are holding and managing events, conferences and meetings by making it for them to easy to:
- Improve event attendance by using video in promotional efforts
- Increase revenue from exhibitors by including the ability to reach their targeted audience with videos in sponsorship packages
- Reach—and potentially realize revenue from—people who have attended your conference or event in the past but can’t this time, executives and others who are too busy to travel a long distance or attend a lengthy conference now and attendees who missed a session because they were busy in another session or for other reasons
- Provide a high-quality experience for targeted audiences by publishing live video, audio or rich media content over the Internet using player templates and custom players that support your business models and build your brand
- Realize a greater return on your efforts by establishing, managing and leveraging a library of media assets, including making them available on-demand via your web site to extend your reach, serve your community and increase your revenue
- Drive more traffic to your web site via innovative technology that makes the content within videos and audios visible to search engines so they are found by more search entries and ranked higher in the results and so people can to go directly from the search results to the topics within the asset that interests them
- Extend the life of your media assets by using a streamlined workflow that gives you the ability to easily protect your IP and overcome technical hurdles such as file format conversions to re-use them as training and reference material, in promotions and much, much more
- Give everyone in your community a voice by making it easy for them to upload and share videos, audios or images with their comments on hot topics or the event itself—and quickly and easily review the content before it becomes widely available
- Deliver your events and other high-traffic content successfully without the capital costs of hardware that is only needed to meet peaks in demand
- If you are using satellite distribution today, extend your reach by overcoming restrictive legal ordinances to reach more places and people, or replace it with a high-quality, more reliable, much less expensive distribution method
- Take advantage of inclusion/exclusion capabilities by geographic location or IP address that enable you to restrict who sees each video, simultaneously protecting your content and controlling delivery costs
- Manage to your budget and understand your viewership, including referrals, via a reporting dashboard and the ability to create sub-accounts by department or group
- Improve your firm’s event preparation and ongoing internal communications via video- and audio-based updates, training on best practices, etc.
- And more
To find out more about how Multicast can support your organization register now!
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