ATLANTA—Multicast Media Technologies, Inc., a market leader in live event webcasts, announced today that it delivered 51,674 live events over the Internet in 2009.  To enable clients to maximize the value of their videos beyond the initial event broadcast, Multicast is expanding its live offerings with the addition of Simulated Live broadcasts to its comprehensive, hosted Multicast Media Suite solution.

Simulated Live broadcasts are the delivery of prerecorded videos and associated presentation aids, such as synchronized slide presentations, as a scheduled broadcast.  Organizations can easily and affordably increase the impact of their live event, reach more people, build a community experience and add additional monetization opportunities.  Just as if the broadcast were live, organizations can engage their audience and deliver a high-quality viewing experience that enables viewers to interact with each other in real-time.

Simulated Live broadcasts also can be scheduled for the same relative time around the globe. For example, corporate updates could be delivered at the start of the workday, or consumer updates could be delivered after business hours.

“More and more often, market leaders prefer live Internet webcasts over in-person meetings and traditional webinars,” said Lou Schwartz, chief executive officer of Multicast. “Live webcasts better engage audiences, save travel costs and can be surprisingly affordable. By expanding our live capabilities to include Simulated Live broadcasts, we not only enable our clients to extend the impact of their messages but also to realize greater returns from their events.”

Schwartz continued, “Live Internet and iPhone broadcasting is a rapidly growing part of our business. In the fourth quarter of 2009, we delivered 31% more live events than in the first quarter of the year. During the course of the year, we delivered live Internet events for a diverse set of clients, including Dave Ramsey’s Town Hall for Hope broadcast, which was seen by more than 1.4 million viewers; the very successful Maximum Impact Leadership event, which featured an all-star list of speakers including John Maxwell, Tony Blair and Jack Nicklaus; and many of the world’s leading corporations including Delta Airlines, FedEx, Infor and Turner Broadcasting.”

Multicast Media Suite makes it easy and affordable for anyone to create live and on-demand online experiences that engage audiences, build brands and move people to action.  Using an efficient, integrated workflow, people can quickly and easily upload videos, establish a media library, manage projects, publish content and analyze results.

For more information on Multicast’s live capabilities, click here or call +1 (877) 664-6137 to schedule a demonstration.

New Program Designed to Expand Presence of Level 3’s Services in Content Markets

BROOMFIELD, CO—Level 3 Communications, Inc. (NASDAQ: LVLT) today announced the launch of its new Content Delivery Partner (CDP) program aimed at strengthening and expanding the reach, visibility and value of the company’s international portfolio of broadcast and content delivery services.

Level 3’s CDP program will advance the company’s content delivery strategy by allowing direct resellers, value-added resellers (VARs) and solutions partners (such as developers of online media players) to leverage the Level 3 CDN and Vyvx® broadcast platforms to enable an outstanding experience for online and broadcast end-users. Level 3 will work closely with partner companies to customize value-added solutions that better enable services that link content creators with content consumers.

“Microsoft is pleased to be an inaugural member of Level 3’s new Content Delivery Partner program,” said Steve Sklepowich, director for Silverlight at Microsoft Corp. “Level 3 has proven to be a leader in online content delivery, and Microsoft looks forward to working together to provide customers with the highest quality interactive experiences with Silverlight and IIS Smooth Streaming.”

Leveraging the capabilities of the Level 3 network, the company offers a full suite of CDN and broadcast-delivery technologies. As a result, Level 3 is positioned to provide true end-to-end solutions that enable content delivery from “creation to consumption” while allowing CDP participants to take full advantage of Level 3’s significant capabilities.

At the launch of the program, CDP participants include companies such as Adobe, Cisco Systems, Gomez, Inlet Technologies, Microsoft, Multicast Media, Quova, Savvis, and several others.

“This new program will certainly enhance the reach and scope of Level 3’s content delivery value proposition in an intensely competitive marketplace,” said Melanie Posey, research director, Hosting and Telecom markets at IDC. “The CDP program demonstrates Level 3’s commitment to being the 'go-to' provider for online digital media solutions.”

“Our new partner program will enable further awareness of our unique suite of content delivery services and represents our continued commitment to the digital media arena,” said Peter Neill, senior vice president of the Content Markets group at Level 3. ”By expanding the reach of our service capabilities, Level 3, our business partners and the end users all stand to benefit.”

More information about the Level 3 CDP program can be obtained at www.level3delivers.com or from http://bit.ly/Level3Partner.

About Level 3 Communications

Level 3 Communications, Inc. (NASDAQ: LVLT) is a leading international provider of fiber-based communications services. Enterprise, content, wholesale and government customers rely on Level 3 to deliver services with an industry-leading combination of scalability and value over an end-to-end fiber network. Level 3 offers a portfolio of metro and long-haul services, including transport, data, Internet, content delivery and voice. For more information, visit www.Level3.com.

ATLANTA—Multicast Media Technologies, Inc. is the 2009 first-place winner for Streaming Media Magazine’s Readers’ Choice awards in the Transcoding SaaS category.

“We are honored to be recognized by so many of our peers and customers in the industry,” said Lou Schwartz, chief executive officer of Multicast.  “Our multi-format to multi-format transcoding solution, which is available as part of Multicast Media Suite, is clearly setting us apart from the competition and giving our customers new channels to deliver interactive rich media content to important audiences.”

The award comes on the heels of Multicast’s successful launch of complete functionality to enable live streaming and on-demand video for the iPhone and iPod Touch in its comprehensive, hosted Multicast Media Suite solution. Multicast is the first online video platform provider to offer the full set of functionality needed to transcode, manage, deliver and display content on the iPhone and iPod Touch.

Multicast’s multi-format transcoding solution enables companies to quickly and easily transcode media files without the need to buy, install and maintain internal hardware and software—allowing companies to quickly and easily convert their rich media content at no additional capital expense.

Multicast has also been generating growth momentum with a series of new partnerships and industry activities. It was recently named the streaming media platform provider for PINK magazine’s conference in Atlanta, the MCA-I international video awards, and the first-ever on-demand video program at PhocusWright’s travel industry conferences.

Streaming Media created the Readers’ Choice Awards to honor streaming technology and services companies that are creating growth and change in the industry. In a recent article, Streaming Media magazine editor Eric Schumacher-Rasmussen explained that “while other awards focus exclusively on content, this is the only awards program that honors the technology that makes it all possible, and it’s definitely the only one where the people decide who wins. And this year, more than 5,000 votes were cast for more than 200 nominees. Clearly, people care deeply about the tools they use to get their jobs done.”

Multicast and the other award winners were honored at the Streaming Media West conference in San Jose, California in November.

For more information on Multicast’s capabilities, please call (877) 664-6137 to arrange a demonstration or purchase.

ATLANTA—Multicast Media Technologies, Inc., announced today the addition of live streaming and on-demand video for the iPhone and iPod Touch to its comprehensive, hosted Multicast Media Suite solution. A market leader in live Internet broadcasts and on-demand video, Multicast is the first online video platform provider to offer the complete set of functionality needed to transcode, manage, deliver and display content on the iPhone. With the new version, Multicast is opening new channels of communication for companies to deliver interactive rich media content directly to their staff, prospects, members, and customers.

According to Nielson Online, there were 6.4 million iPhone users in the United States as of April 2009.  Of the total number of users, 2.6 million people watched a video on their iPhone, and 16 percent were moved to action through mobile advertising.

“Multicast is always looking for better, more effective ways to deliver messages from our clients to their audience,” explained Lou Schwartz, chief executive officer of Multicast.  “With our enhanced capability to deliver both live and on-demand content to the iPhone and iPod Touch, we are extending the capability we offer for publishing live and on demand video, audio and rich media presentations via the Internet to enable companies to reach out to their target audiences when, where and, most importantly, how those people prefer.”

iPhone streaming capabilities create a new world of information sharing opportunities.  With Multicast, organizations are able to promote products and services without the time and expense of developing a specialized iPhone app; deliver visually-oriented training materials to a mobile workforce; and extend existing mobile marketing initiatives to leverage rich media content.

“Our clients who want to publish video to the iPhone use the same efficient, project-based workflow that they use to publish videos on the Internet,” said Chris Jeffs, VP of Solutions Management. “As a result, they now have a fast,easy-to-use option for quickly delivering branded content to the iPhone with no additional training required. Because we offer a complete, hosted solution for managing all of an organization’s video publishing needs, companies can get started quickly, deliver high quality, branded viewing experience and leverage media assets across both the Internet and the iPhone. And, they can do that all without the time, expense and risk involved in creating do-it-yourself video solutions for the Internet or an iPhone applet.”

Jeffs continued, “These new capabilities create many options for organizations. For example, sales people can listen to live corporate updates while on the road, or review training materials before calling on a prospect. Field service personnel can leverage videos that show exactly how to service equipment. Marketing organizations can promote products and services within a highly engaging mobile experience, driving calls to action and influencing buying decisions. The possibilities are practically endless.”

With Multicast Media Suite, people who want to publish to the iPhone or iTouch can easily:

• Upload video files and, if needed, convert them to MP4 files to play on the iPhone
• Create and manage a library of video and rich media assets
• Use an efficient, 3-step workflow for creating live and on-demand projects
• Create a branded viewing experience for live and on-demand content
• Provide clients with access to content via a link that places an application onto the iPhone (organizations do not have to develop their own applets or make applets available via Apple’s App Store)
• Review data about viewing audiences, popularity of videos and other metrics in an analytics dashboard

For more information on Multicast’s iPhone capabilities, call +1 (877) 664-6137 to arrange a demonstration or purchase.

ATLANTA—Another international organization is enhancing access to its content in new ways thanks to Multicast Media Technologies, Inc., a proven global provider of hosted solutions for live event broadcasts and on-demand Internet-based events.

The Media Communications Association-International (MCA-I) is preparing to host its 41st Annual Media Festival” awards program. But this year, for the first time, the nearly 90 entries will be judged through an online competition, with all entries hosted online and available to members on demand for at least a year afterwards, thanks to Multicast’s Media Suite. Media Suite, considered the most complete, best integrated suite for using video, audio and rich media presentations to deliver messages that move people to action, will be the technology that provides access to MCA-I members’ best work.

2009 Festival Convener Gary Shifflet said “Multicast’s customized Media Suite will provide MCA-I a new conduit to showcase our award winners on a global platform.  Typically after an awards competition, winning entries seldom have an opportunity to showcase the work and promote the award they’ve won. Through Multicast, MCA-I will now be able to provide access to showcase all the winner’s projects for 2009.”

MCA-I chose to partner with Multicast for a number of reasons, partly the quality and speed of the product for delivering video over the web, but also the functionality and range of player options. “We also felt that that the look of Multicast’s players suited the professional image the association wants to present. Equally as important was its members’ positive feedback about their experiences with the product and Multicast’s enthusiasm for the partnership,” Shifflet explained.

“As a professional association with multi media professional members, the Multicast partnership gives MCA-I a technical presence that enhances our credibility in a technical world. Showcasing the winners of an International Awards competition through an online portal portrays the MCA-I as a technically savvy group of professionals, an association that would be attractive to potential new members,” said Shifflet.

The MCA-I is a global organization that provides professional development seminars and events, opportunities for networking, forums for education, and information resources for media communications professionals. Their annual Media Festival celebrates excellence in media communications. Since 1978, Golden Reel honors have been highly coveted and recognized internationally for their prestige.

About MCA-I

The MCA-I is a global organization that provides professional development seminars and events, opportunities for networking, forums for education, and information resources for media communications professionals. Their annual Media Festival celebrates excellence in media communications. Since 1978, Golden Reel honors have been highly coveted and recognized internationally for their prestige.

WHO: Multicast Media Technologies, Inc.’s Mark Battaglia (EVP of Sales and Marketing), along with MarketingPilot Software LLC’s David Ostrov (VP of Sales)

WHY: In today’s marketplace, delivering a message—and having it noticed—is harder than ever before. Smart companies are learning that using a mix of dynamic media can make all the difference in messages being seen and retained. This webinar will teach how marketing resource management systems, along with live and on-demand Internet and mobile device broadcast technologies, can help organizations of all types  manage campaigns and deliver impactful  videos, audios and rich media presentations that move clients, users and prospects to action.

Attendees will learn:

• How to efficiently execute multi-channel campaigns that are moving beyond the basics of Web pages and email blasts.
• How videos, audios and rich media presentations can educate, inspire and motivate action in ways that simple text and static images cannot.
• How to address questions around cost justification, production management, content distribution, results tracking.
• Basic information about tools and techniques to create and publish online video, audio and rich media that deliver a high quality viewing experience. 

WHEN: Thursday, November 12, 2009—11:00 AM Pacific / 2:00 PM Eastern

REGISTER: Click here or call MarketingPilot at +1.847.864.4777 ext 100.

About Multicast Media Technologies, Inc.

Multicast is a market leader in live event broadcasting, Internet video and targeted multimedia communication that moves people to action. Founded in 2000, Multicast is  relied on by more than 2,000 organizations of all types and sizes around the world that use a mixture of media to inform, educate, entertain, promote and inspire. Multicast broadcasts over 50,000 live events each year, and its best-in-class hosted solutions deliver 250 million streams a year (more than any network except ABC, CBS or NBC).

About MarketingPilot

MarketingPilot develops leading-edge integrated marketing software and advertising agency management systems that save time, reduce costs and improve performance. Used by more than 500 organizations worldwide, MarketingPilot software products are built on our Unified Marketing Software Platform which integrates marketing and business functions into a seamless, easy to use and operate system.

WHAT: Multicast Media Technologies, Inc., a leading provider of online live events and on- demand streaming media solutions will present a special live online event to explain how live and on-demand video, combined with other online media, can help organizations anywhere in the world improve their return from user conferences, corporate events, trade shows or meetings.

New technologies have made the distribution of live and on-demand video, audio and other rich media presentations easier than ever before. Multicast will deliver over 50,000 live events this year. Multicast executives will draw on that experience to explain how to increase the reach, impact and useful life of live events. Among the ways discussed are:

• Improve “day-of” attendance by using video to promote events
• Reach—and realize revenue from—people who have attended events in the past, but can no longer afford to travel to them, and people who have not attended events previously—both during and after the event
• Increase revenue from exhibitors by including the ability to reach targeted audiences with videos in sponsorship packages
• Delivery of content without significant capital expense and negative impact on your mission critical network traffic

WHEN: Tuesday, November 10, 2009 - Time: 1:00 PM Eastern

REGISTER: Click here or call +1 (877) 664-6137

BONUS: All event registrants will qualify for a FREE INCREASED ROI PLAN consultation.

ATLANTA—Multicast Media Networks, LLC, a leading provider of streaming media for live and on-demand events, is a sponsor and technology provider for PINK’s Empowerment Series’ event in Atlanta on November 6, 2009.

Multicast will make portions of the Empowerment Series’ sessions on career and life balance, business improvement, and personal development activities available on demand to registered participants after the conference.

“PINK has proven itself to be a leader in knowledge and advice for smart women in business,” said Lou Schwartz, chief executive officer of Multicast. “We’re proud to partner with PINK and use our best-in-class technology to give new, extended life to the conference after it ends through on-demand access. We want this partnership to take PINK to a new level of serving its audience.”

Each year, PINK’s Empowerment Series reaches thousands of women nationally, connecting them with the most powerful women in America for daylong explorations of issues related to careers, finance, leadership and work/life balance.

And join Multicast on Tuesday, November 10, 2009 - Time: 1:00 PM Eastern for a special web event - Realizing Higher Returns From Conferences, Corporate Events, Meetings or Trade Shows.

ATLANTA—Travel industry professionals have a new option for participating in one of the industry’s leading annual conferences—without booking a flight or renting a car to do it.

Thanks to its proven online video platform, Multicast is helping PhoCusWright successfully launch its new streaming content and revenue-generating initiative—PhoCusWright’s Online Ticket. Users will have the ability to see and hear key sessions from PhoCusWright’s conference, both live and on demand afterwards.

Nearly 1,000 people are expected to use Multicast’s technology to access the conference online during the in-person sessions November 17-19, and then via archives for up to 60 days afterward. The video and audio platforms provided by Multicast will be accompanied by other tools, such as a Twitter feed to allow participants to submit questions and connect with each other.

“Multicast will enhance the PhoCusWright Conference in the same way it has helped other companies change how they are thinking about and implementing those events,” explained Lou Schwartz, chief executive officer of Multicast. “We’re helping these organizations’ members access essential information. We’re also creating entirely new revenue streams for them.

Multicast is delivering The Online Ticket for PhoCusWright via Multicast Media Suite, considered the most complete, best integrated suite for using video, audio and rich media presentations to deliver messages that move people to action.

PhoCusWright conducts qualitative and quantitative research on the evolving dynamics that influence travel, tourism and hospitality distribution. To complement its primary research in North America, Europe and Asia, PhoCusWright produces several high-profile conferences in the U.S. and Germany, and partners with conferences in the U.K., China and Singapore.

And join Multicast on Tuesday, November 10, 2009 - Time: 1:00 PM Eastern for a special web event - Realizing Higher Returns From Conferences, Corporate Events, Meetings or Trade Shows.

ATLANTA—Multicast announced today that Lee University, one of the nation's premier church-affiliated universities, has selected Multicast to expand and enhance Lee's online media presence. Lee represents the latest addition to Multicast's faith-based client list, which reads like a "Who's Who" of churches, ministries and faith-based organizations, and includes Rick Warren/Saddleback Church, Joel Osteen/Lakewood Church, Willow Creek Association, Joyce Meyer, In Touch Ministries, Focus on the Family, T.D. Jakes, and Max Lucado.

Chance Mason, Multicast's President, Faith-based Initiatives, commented, "We are excited to partner with Lee University. We look forward to serving them, and other faith-based organizations, as they engage with, educate, inspire and serve people around the globe."

Lee University, a private university with a current enrollment of 4,000, is located in Cleveland, Tennessee. Founded in 1918 by the Church of God, it maintains a strong Christian identity and denominational affiliation today. Known for its religious education, pre-medicine, business, elementary education, and music programs, Lee is consistently ranked by US News and World Report among the top Southern liberal arts colleges.

Lee continues its tradition of innovation by being among the first institutions of its kind to embrace online delivery of media on a global scale. They plan to leverage online media to keep students, parents and alumni informed, and to enable people with ties to the university around the world to participate in on-campus events such as concerts, recitals, chapel services, commencement services, and other special events.

Lee President Dr. Paul Conn said, "Concerts, recitals, special events and chapels are only the beginning. Working with Multicast is a huge gain for our telecommunication students. We plan to use Multicast's full suite of Internet video offerings in many other ways, including recruitment, alumni relations, public relations, student services, music and athletics."

Ron Gilbert, Director of the Lee University Video Production Center noted that Lee videotapes hundreds of live concerts and events each year. He stated, "Lee plans to take full advantage of Multicast's live web streaming, its video on demand, and its video e-mail offerings."