Multicast Extends Online Video Market Leadership in Faith-Based Sector

Signing of Lee University, the Flagship University for the Church of God Denomination, is latest in a Series of Successes

ATLANTA—Multicast announced today that Lee University, one of the nation's premier church-affiliated universities, has selected Multicast to expand and enhance Lee's online media presence. Lee represents the latest addition to Multicast's faith-based client list, which reads like a "Who's Who" of churches, ministries and faith-based organizations, and includes Rick Warren/Saddleback Church, Joel Osteen/Lakewood Church, Willow Creek Association, Joyce Meyer, In Touch Ministries, Focus on the Family, T.D. Jakes, and Max Lucado.

Chance Mason, Multicast's President, Faith-based Initiatives, commented, "We are excited to partner with Lee University. We look forward to serving them, and other faith-based organizations, as they engage with, educate, inspire and serve people around the globe."

Lee University, a private university with a current enrollment of 4,000, is located in Cleveland, Tennessee. Founded in 1918 by the Church of God, it maintains a strong Christian identity and denominational affiliation today. Known for its religious education, pre-medicine, business, elementary education, and music programs, Lee is consistently ranked by US News and World Report among the top Southern liberal arts colleges.

Lee continues its tradition of innovation by being among the first institutions of its kind to embrace online delivery of media on a global scale. They plan to leverage online media to keep students, parents and alumni informed, and to enable people with ties to the university around the world to participate in on-campus events such as concerts, recitals, chapel services, commencement services, and other special events.

Lee President Dr. Paul Conn said, "Concerts, recitals, special events and chapels are only the beginning. Working with Multicast is a huge gain for our telecommunication students. We plan to use Multicast's full suite of Internet video offerings in many other ways, including recruitment, alumni relations, public relations, student services, music and athletics."

Ron Gilbert, Director of the Lee University Video Production Center noted that Lee videotapes hundreds of live concerts and events each year. He stated, "Lee plans to take full advantage of Multicast's live web streaming, its video on demand, and its video e-mail offerings."