Multicast Powers Info Gateway for Travel Leaders

PhoCusWright now brings annual conference to desktops worldwide via streaming media

ATLANTA—Travel industry professionals have a new option for participating in one of the industry’s leading annual conferences—without booking a flight or renting a car to do it.

Thanks to its proven online video platform, Multicast is helping PhoCusWright successfully launch its new streaming content and revenue-generating initiative—PhoCusWright’s Online Ticket. Users will have the ability to see and hear key sessions from PhoCusWright’s conference, both live and on demand afterwards.

Nearly 1,000 people are expected to use Multicast’s technology to access the conference online during the in-person sessions November 17-19, and then via archives for up to 60 days afterward. The video and audio platforms provided by Multicast will be accompanied by other tools, such as a Twitter feed to allow participants to submit questions and connect with each other.

“Multicast will enhance the PhoCusWright Conference in the same way it has helped other companies change how they are thinking about and implementing those events,” explained Lou Schwartz, chief executive officer of Multicast. “We’re helping these organizations’ members access essential information. We’re also creating entirely new revenue streams for them.

Multicast is delivering The Online Ticket for PhoCusWright via Multicast Media Suite, considered the most complete, best integrated suite for using video, audio and rich media presentations to deliver messages that move people to action.

PhoCusWright conducts qualitative and quantitative research on the evolving dynamics that influence travel, tourism and hospitality distribution. To complement its primary research in North America, Europe and Asia, PhoCusWright produces several high-profile conferences in the U.S. and Germany, and partners with conferences in the U.K., China and Singapore.

And join Multicast on Tuesday, November 10, 2009 - Time: 1:00 PM Eastern for a special web event - Realizing Higher Returns From Conferences, Corporate Events, Meetings or Trade Shows.