Multicast is First Online Video Platform Provider to Offer a Complete Live Streaming and On Demand Video Solution for the iPhone

New version of flagship Multicast Media Suite solution makes it easy and affordable for organizations to publish content to their audience when, where and how they prefer.

ATLANTA—Multicast Media Technologies, Inc., announced today the addition of live streaming and on-demand video for the iPhone and iPod Touch to its comprehensive, hosted Multicast Media Suite solution. A market leader in live Internet broadcasts and on-demand video, Multicast is the first online video platform provider to offer the complete set of functionality needed to transcode, manage, deliver and display content on the iPhone. With the new version, Multicast is opening new channels of communication for companies to deliver interactive rich media content directly to their staff, prospects, members, and customers.

According to Nielson Online, there were 6.4 million iPhone users in the United States as of April 2009.  Of the total number of users, 2.6 million people watched a video on their iPhone, and 16 percent were moved to action through mobile advertising.

“Multicast is always looking for better, more effective ways to deliver messages from our clients to their audience,” explained Lou Schwartz, chief executive officer of Multicast.  “With our enhanced capability to deliver both live and on-demand content to the iPhone and iPod Touch, we are extending the capability we offer for publishing live and on demand video, audio and rich media presentations via the Internet to enable companies to reach out to their target audiences when, where and, most importantly, how those people prefer.”

iPhone streaming capabilities create a new world of information sharing opportunities.  With Multicast, organizations are able to promote products and services without the time and expense of developing a specialized iPhone app; deliver visually-oriented training materials to a mobile workforce; and extend existing mobile marketing initiatives to leverage rich media content.

“Our clients who want to publish video to the iPhone use the same efficient, project-based workflow that they use to publish videos on the Internet,” said Chris Jeffs, VP of Solutions Management. “As a result, they now have a fast,easy-to-use option for quickly delivering branded content to the iPhone with no additional training required. Because we offer a complete, hosted solution for managing all of an organization’s video publishing needs, companies can get started quickly, deliver high quality, branded viewing experience and leverage media assets across both the Internet and the iPhone. And, they can do that all without the time, expense and risk involved in creating do-it-yourself video solutions for the Internet or an iPhone applet.”

Jeffs continued, “These new capabilities create many options for organizations. For example, sales people can listen to live corporate updates while on the road, or review training materials before calling on a prospect. Field service personnel can leverage videos that show exactly how to service equipment. Marketing organizations can promote products and services within a highly engaging mobile experience, driving calls to action and influencing buying decisions. The possibilities are practically endless.”

With Multicast Media Suite, people who want to publish to the iPhone or iTouch can easily:

• Upload video files and, if needed, convert them to MP4 files to play on the iPhone
• Create and manage a library of video and rich media assets
• Use an efficient, 3-step workflow for creating live and on-demand projects
• Create a branded viewing experience for live and on-demand content
• Provide clients with access to content via a link that places an application onto the iPhone (organizations do not have to develop their own applets or make applets available via Apple’s App Store)
• Review data about viewing audiences, popularity of videos and other metrics in an analytics dashboard

For more information on Multicast’s iPhone capabilities, call +1 (877) 664-6137 to arrange a demonstration or purchase.